Press

UniMás Outperformed Telemundo for the Entire Weekend

By Univision PR Team

Dec 15, 2015

UniMás Reported Season-over-Season Audience Growth Among Total Viewers 2+ and Adults 18-49

UniMás Broadcast Prime Highlights
Week of December 7, 2015 to December 13, 2015

UniMás was the top network pick over Telemundo for the entire weekend among Total Viewers 2+ (+37%). UniMás also averaged more viewers than Telemundo this past weekend among Adults 18-49 (+34%) and young Adults 18-34 (+22%).

  • UniMás ranked as the No. 2 Spanish-language network on Saturday night, out-delivering more Total Viewers 2+ (+2%) than Telemundo. In fact, season-to-date UniMás out-ranks Telemundo as the No. 2 Spanish-language network on Saturday nights among Total Viewers 2+ (+2%).
    • Airing head-to-head, UniMás’ Cine Cantinflas movie “Abajo el Telón” out-delivered Telemundo’s “Qué Noche” among Total Viewers 2+ (+42%), Adults 18-49 (+66%) and attracted more than double the young Adults 18-34 viewers (+110%).
  • On Sunday night, UniMás was the No. 2 Spanish-language network over Telemundo among Total Viewers 2+ (+58%), Adults 18-49 (+56%) and young Adults 18-34 (+38%).
    • UniMás kicked off the night with the feature presentation “Black Cobra” (7PM – 8:30PM) and averaged 843,000 Total Viewers 2+, 409,000 Adults 18-49 and 168,000 young Adults 18-34.
    • At 9PM, UniMás aired the second leg of the Liga Mexicana final between UNAM and Tigres. The final match delivered 2.8 million Total Viewers 2+, 1.6 million Adults 18-49 and 777,000 young Adults 18-34 making it the most viewed Liga MX final on UniMás since 2009. 

Versus the same week a year ago (12/08/14 – 12/14/14), UniMás also attracted significantly more Total Viewers 2+ (+5%). 

UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoMax among Total Viewers 2+ (+77%) and more than double the Adults 18-49 (+117%) and young Adults 18-34 (+132%). 

In the current 2015/16 Season, UniMás is over-delivering the same weeks in the 2014/15 Season among Total Viewers 2+ (+18%) and Adults 18-49 (+10%) during broadcast prime. 

UniMás Broadcast Prime Highlights
Week of December 7, 2015 to December 13, 2015

NETWORK RANKINGS CHART December 7-2015

Source: Nielsen, NPM (12/07/15-12/13/15), Prior Week (11/30/15-12/06/15) & Year Prior (12/01/14-12/07/14), Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Season-over-season comparison based on 2015/16 (09/21/15-12/13/15) and 2014/15 (09/22/14-12/14/14), Most Current.

###

Related Articles

Press

Roselyn Sánchez Announced as Judge in Univision’s MIRA QUIÉN BAILA ALL STARS A-List Panel

Press

Find Out Who the EL RETADOR Finalists Will Be This Sunday on Univision’s “Domingos en Familia”

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading