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UniMás Outperformed Telemundo for the Entire Weekend

Dec 15, 2015

UniMás Reported Season-over-Season Audience Growth Among Total Viewers 2+ and Adults 18-49

UniMás Broadcast Prime Highlights
Week of December 7, 2015 to December 13, 2015

UniMás was the top network pick over Telemundo for the entire weekend among Total Viewers 2+ (+37%). UniMás also averaged more viewers than Telemundo this past weekend among Adults 18-49 (+34%) and young Adults 18-34 (+22%).

  • UniMás ranked as the No. 2 Spanish-language network on Saturday night, out-delivering more Total Viewers 2+ (+2%) than Telemundo. In fact, season-to-date UniMás out-ranks Telemundo as the No. 2 Spanish-language network on Saturday nights among Total Viewers 2+ (+2%).
    • Airing head-to-head, UniMás’ Cine Cantinflas movie “Abajo el Telón” out-delivered Telemundo’s “Qué Noche” among Total Viewers 2+ (+42%), Adults 18-49 (+66%) and attracted more than double the young Adults 18-34 viewers (+110%).
  • On Sunday night, UniMás was the No. 2 Spanish-language network over Telemundo among Total Viewers 2+ (+58%), Adults 18-49 (+56%) and young Adults 18-34 (+38%).
    • UniMás kicked off the night with the feature presentation “Black Cobra” (7PM – 8:30PM) and averaged 843,000 Total Viewers 2+, 409,000 Adults 18-49 and 168,000 young Adults 18-34.
    • At 9PM, UniMás aired the second leg of the Liga Mexicana final between UNAM and Tigres. The final match delivered 2.8 million Total Viewers 2+, 1.6 million Adults 18-49 and 777,000 young Adults 18-34 making it the most viewed Liga MX final on UniMás since 2009. 

Versus the same week a year ago (12/08/14 – 12/14/14), UniMás also attracted significantly more Total Viewers 2+ (+5%). 

UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoMax among Total Viewers 2+ (+77%) and more than double the Adults 18-49 (+117%) and young Adults 18-34 (+132%). 

In the current 2015/16 Season, UniMás is over-delivering the same weeks in the 2014/15 Season among Total Viewers 2+ (+18%) and Adults 18-49 (+10%) during broadcast prime. 

UniMás Broadcast Prime Highlights
Week of December 7, 2015 to December 13, 2015

NETWORK RANKINGS CHART December 7-2015

Source: Nielsen, NPM (12/07/15-12/13/15), Prior Week (11/30/15-12/06/15) & Year Prior (12/01/14-12/07/14), Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Season-over-season comparison based on 2015/16 (09/21/15-12/13/15) and 2014/15 (09/22/14-12/14/14), Most Current.

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