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Last Week, Univision Ranked as the No. 5 Broadcast Network Among Both Young Adults 18-34 and Adults 18-49

By Univision PR Team

Dec 15, 2015

Univision Broadcast Prime Highlights
Week of December 7, 2015 to December 13, 2015

Last week (M-SU), Univision ranked as the No. 5 broadcast network among both young Adults 18-34 and Adults 18-49. Univision grew week-to-week (Adults 18-49: +4% and young Adults 18-34: +2%) and out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on five nights among young Adults 18-34. 

Airing M-F 8pm, “Antes Muerta Que Lichita” (I’d Rather be Dead than Ordinary) averaged 1.9 million Total Viewers 2+, 924,000 Adults 18-49 and 427,000 young Adults 18-34. 

Airing M-F 9pm, “Pasión y Poder” (Passion and Power) averaged 2.1 million Total Viewers 2+, 961,000 Adults 18-49 and 379,000 young Adults 18-34. 

Airing M-F 10pm, “Yo No Creo En Los Hombres” (I Don’t Trust Men) averaged 2.1 million Total Viewers 2+, 966,000 Adults 18-49 and 406,000 young Adults 18-34. 

On Saturday, airing “Sabadazo,” Univision ranked as the No. 3 network among young Adults 18-34, outperforming NBC and FOX. The show averaged 977,000 Total Viewers 2+, 483,000 Adults 18-49 and 223,000 young Adults 18-34. 

On Sunday, Univision ranked as the No.3 network among young Adults 18-34, outperforming ABC and CBS. Univision’s full primetime lineup ranked within the top 20 programs for the entire evening among Total Viewers 2+, Adults 18-49 and young Adults 18-34.

  • At 7pm, “Aqui y Ahora” (Here and Now) averaged 1.3 million Total Viewers 2+, 486,000 Adults 18-49 and 237,000 young Adults 18-34.
  • At 8pm, the “La Banda” finale averaged 2.7 million Total Viewers 2+, 1.1 million Adults 18-49 and 518,000 young Adults 18-34. The finale…
    • Consistently increased its audience in every hour during its entire three-hour broadcast with strong double-digit audience growth in the last hour compared to the first hour among Total Viewers 2+ (+20%), Adults 18-49 (+18%) and young Adults 18-34 (+11%).
    • Averaged more young Adults 18-34 and Adult 18-49 viewers than original airings of ABC’s “America’s Funniest Home Videos,” “Behind the Magic: Snow White and the Seven Dwarfs” and “Blood & Oil” as well as CBS’ “CSI: Cyber.” 

Broadcast Prime Network Rankers
Week of December 7, 2015 to December 13, 2015

NETWORK RANKINGS CHART December 7-2015

Source: The Nielsen Company. NPM (12/07/2015-12/13/2015), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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