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November Sweep-to-Date, UniMás Grew Year-to-Year Among Key Demos

Nov 24, 2015

UniMás Beat Telemundo for the Second Consecutive Saturday Night Among Total Viewers 2+ and Adults 18-49

For the Third Consecutive Saturday Night, UniMás’ Cine Cantinflas Film Out-Delivered Telemundo’s “Qué Noche” Among Adults 18-49 and Young Adults 18-34


UniMás Broadcast Prime Highlights
Week of November 16, 2015 to November 22, 2015

  • In the November sweep-to-date, UniMás is up year-over-year by double-digit margins among Total Viewers 2+ (+39%), Adults 18-49 (+28%) and young Adults 18-34 (+25%).
  • UniMás was the No. 2 Spanish-language network on Saturday night among Total Viewers 2+ and Adults 18-49, beating Telemundo for the second consecutive week by +6% and +10%, respectively.
    • Airing head-to-head on Saturday night, UniMás’ Cine Cantinflas “El Circo” (7:00-9:00pm) out-delivered the third telecast of Telemundo’s “Qué Noche” (7:00-9:00pm) among Total Viewers 2+ (+9%), Adults 18-49 (+28%) and young Adults 18-34 (+27%).
  • Versus the same week a year ago (11/17/14 – 11/23/14), UniMás also attracted significantly more Total Viewers 2+ (+56%), Adults 18-49 (+43%) and young Adults 18-34 (+17%).
  • UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoMax among Total Viewers 2+ (+28%), Adults 18-49 (+45%) and young Adults 18-34 (+49%).
  • In the current 2015/16 Season, UniMás is over-delivering the same weeks in the 2014/15 Season among Total Viewers 2+ (+15%) and Adults 18-49 (+10%) during broadcast prime.

UniMás Broadcast Prime Highlights
Week of November 16, 2015 to November 22, 2015

graph weekly ratings--11.24.15

Source: The Nielsen Company, NPM (11/09/15-11/15/15), Prior Week (11/09/15-11/15/15), Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Nov 2015 Sweep-to-date (10/29/15-11/22/15). Season-over-season comparison based on 2015/16 (09/21/15-11/22/15) and 2014/15 (09/22/14-11/23/14), Most Current.

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