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UniMás Beat Telemundo on Saturday Night to Rank as the No. 2 Spanish-Language Network

Oct 27, 2015

UniMás Broadcast Prime Highlights – Week of October 19, 2015 to October 25, 2015

  • UniMás ranked as the No.2 Spanish-language network on Saturday night, out-delivering Telemundo among Total Viewers 2+ (+76%), Adults 18-49 (+67%) and young Adults 18-34 (+56%).
    • UniMás kicked off the night with a Cine Cantinflas movie “El Barrendero” and attracted 1.2 Million Total Viewers 2+, 496,000 Adults 18-49 and 221,000 Adults 18-34.
    • Following at 9 p.m., the movie presentation “I Spy” averaged 790,000 Total Viewers 2+, 390,000 Adults 18-49 and 173,000 young Adults 18-34.
    • UniMás’ back-to-back movie lineup out-delivered Telemundo’s entire prime line-up, including Cine Millonario “Dredd” and “Criss Angel”.
  • Thus far in the 15/16 season-to-date, UniMás grew its overall audience (Total Viewers 2+) +2% over the same weeks a year ago.
  • UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoMax among Total Viewers 2+ (+10%), Adults 18-49 (+38%) and young Adults 18-34 (+44%).

Source: The Nielsen Company, NPM (10/19/2015-10/25/2015), Prior Week (10/12/2015-10/18/2015), Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
Season to-date averages based on Most Current (09/22/2014-10/25/2015).

Broadcast Prime Network Rankers – Week of October 19, 2015 to October 25, 2015

chart 10.19.15

Source: The Nielsen Company. NPM (10/19/2015-10/25/2015), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.
Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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