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Univision Deportes Reaches 8.7 Million Viewers with Most-viewed Soccer Match Since 2013 During 2015 Confederation Cup Playoff Match, Out-delivering the MLB Playoffs

Oct 12, 2015

Univision Stations Outperformed ABC, CBS, NBC and FOX Stations Combined in Los Angeles, Houston, Dallas, San Francisco, Phoenix and Sacramento in Key Demos


NEW YORK – OCTOBER 12, 2015 – Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI) that also includes UDN, the No. 1 Spanish-language sports network, delivered impressive ratings for soccer action on Saturday night with the USA versus Mexico 2015 Confederation Cup playoff match. The match aired Saturday at 9:00pm ET on Univision Network with a simulcast on UDN (Univision Deportes Network).

The USA vs. Mexico match averaged 5.1 million Total Viewers 2+ and 2.7 million Adults 18-49 and reached 8.7 million Total Viewers 2+. Additionally:

  • USA vs. Mexico was the most-viewed soccer match on any network in over 2 years regardless of language (excluding tournaments) since the March 26, 2013 World Cup Qualifier between USA and Mexico on UniMás.
  • The audience was larger than the viewership for Game 1 of the MLB American League Division Series between the Houston Astros and Kansas City Royals on Fox Sports 1 on October 8th among all key demographics.
  • Viewership was more than 4 times larger than the opening game of the NHL season between the New York Rangers and the Chicago Blackhawks on NBC Sports Network on October 7th among all key demographics.

Source: Nielsen Fast Nationals, L+SD data, based on match window, fast cume with 6 minute qualifier

LOCAL HIGHLIGHTS

Univision was the highest rated broadcast station regardless of language during the USA vs. Mexico Confederation Cup Playoff match (9:30 p.m.-12:30a.m. ET) among:

  • Total Viewers 2+ in Los Angeles, New York, Houston, Dallas, San Francisco, Phoenix and Sacramento
  • Adults 18-49 and young Adults 18-34 in Los Angeles, New York, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento

During the USA vs. Mexico Confederation Cup Playoff match, Univision stations had higher viewership than the ABC, CBS, NBC and FOX stations combined among:

  • Total Viewers 2+ in Los Angeles and Phoenix
  • Adults 18-49 in Los Angeles, Houston, Dallas, San Francisco, Phoenix and Sacramento
  • Young Adults 18-34 in Los Angeles, New York, Houston, Dallas, San Francisco, Phoenix and Sacramento

The USA vs. Mexico Confederation Cup Playoff match was the No. 1 program of the day on Saturday, outperforming MLB Postseason Playoffs and College Football among:

  • Total Viewers 2+ in Los Angeles, Houston, and Phoenix
  • Adults 18-49 and young Adults 18-34 in Los Angeles, Houston, Dallas, and Phoenix

The USA vs. Mexico Confederation Cup Playoff match out-scored the MLB Postseason NLDS game between the Los Angeles Dodgers and the New York Mets on TBS among:

  • Total Viewers 2+  and Adults 18-49 in Los Angeles, Miami, Houston, Dallas, Chicago, and Phoenix
  • Young Adults 18-34 in Los Angeles, Miami, Houston, Dallas, Chicago, San Francisco and Phoenix

Source: Nielsen, NSI, (10/10/15), 9:30 p.m.-12:30 a.m. ET (match time). Live game across time zones. Live +SD. Rankings based on average impressions. Total Day TP Saturday (10/10/15) 6:00 a.m.-2:00 a.m. MLB Postseason NLDS game (Dodgers vs. Mets) aired on TBS (9:00 p.m. -12:30 a.m. ET, preliminary times)

DIGITAL HIGHLIGHTS

  • The USA vs. Mexico match livestreamed on the UDN app saw +19% unique viewers with 22,000 more unique viewers than the average for non-Gold Cup Mexico matches in 2015.
  • The match was the second-most watched with 1.9 million minutes watched as compared to any non-Gold Cup match in 2015.
  • The match delivered +60% more minutes watched with 962,000 more than the average for non-Gold Cup Mexico matches in 2015.

Source: Adobe Analytics/API (2014-15 data)

SOCIAL MEDIA HIGHLIGHTS

  • The USA vs. Mexico match was the No. 1 most social episode across all broadcast sports events on Saturday, October 10, 2015

Source: Nielsen, 10/10/15, ranked on unique audience

CONTACT: Esther Mireya Tejeda, 646.560.4829, emtejeda@univision.net

@UCIPRTeam

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