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Univision Deportes Club Soccer Beats NCAA Notre Dame Football on NBC and MLB on ESPN

By Univision PR Team

Sep 30, 2015

El Súper Clásico Delivers Most Viewed Club Soccer Match of the Season Across Networks Regardless of Language


NEW YORK – SEPTEMBER 30, 2015 – Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI) that also includes UDN, the No. 1 Spanish-language sports network, delivered the most-viewed club soccer match of the season across all networks regardless of language with El Súper Clásico on Saturday night.

Televised on Univision Network with a simulcast on UDN, the Súper Clásico match featuring Chivas and América aired Saturday at 5:55 p.m. ET, averaging 2.0 million Total Viewers 2+ and 1.1 million Adults 18-49.

  • This was the biggest audience of the season for a club soccer match on any network regardless of language, averaging +54% more Adults 18-49 than the most-viewed EPL match on NBC Networks.
  • The audience was larger than viewership for Notre Dame football on NBC among all key demos, as well as Major League Baseball on ESPN.
  • Liga MX coverage on Univision is averaging 840,000 Persons 2+ and 434,000 Adults 18-49 per game this season, more than MLB on MLB TV, the NBA on NBA-TV last season, and NHL on NBC Sports Network last season.

Source: NPM, L+SD data, based on match windows

LOCAL HIGHLIGHTS

Regardless of language, the El Súper Clásico match on Univision was the No. 1 program all day in Los Angeles among Young Adults 18-34.

Regardless of language, Univision was the highest rated broadcast station in the time period during the Chivas and América Súper Clásico match (5:45-8:00 p.m. ET):

  • Among Total Viewers 2+ in Los Angeles and Houston
  • Among Adults 18-49 in Los Angeles, Houston, Chicago, San Francisco and Phoenix
  • Among Young Adults 18-34 in Los Angeles, New York, Houston, Chicago, Phoenix and Sacramento

During the Chivas and América Súper Clásico match (5:45-8:00 p.m. ET), Univision stations had higher viewership than the Telemundo, Azteca, MundoFox and Estrella stations combined:

  • Among Total Viewers 2+ and Adults 18-49 in Los Angeles, New York, Houston, Chicago, Dallas, San Francisco, Phoenix and Sacramento
  • Among Young Adults 18-34 in Los Angeles, New York, Houston, Chicago, Dallas, Phoenix and Sacramento

El Súper Clásico during the Liga MX Clausura season delivered year-to-year growth in 2015 vs 2014:

  • Among Total Viewers 2+ in Los Angeles, Chicago and Sacramento
  • Among Adults 18-49 and Young Adults 18-34 in Los Angeles, New York, and Chicago

Source: Nielsen, NSI Overnights, 2015 Súper Clásico UNI – (09/26/15), 5:45-8:00 p.m. ET; 2014 Súper Clásico UNI – (11/01/14), 7:15-9:30 p.m. ET; Live across time zones. Rankings and growth based on average impressions. Live +SD.

CONTACT: Esther Mireya Tejeda, 646.560.4829, emtejeda@univision.net

@UCIPRTeam

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