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Univision Network Beat ABC to Rank No. 4 Last Week Among Young Adults 18-34 and Adults 18-49

By Univision PR Team

Sep 22, 2015

Sábado Gigante’s Finale Made Univision the No. 1 Network Saturday Night Among Young Adults 18-34 and Adults 18-49

Univision Broadcast Prime Highlights – Week of September 14, 2015 to September 20, 2015

  • Last week (M-SU), Univision Network ranked No. 4 in primetime among both young Adults 18-34 and Adults 18-49, outperforming ABC in each demographic.  Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) every night among both demographics.
  • On Saturday, “Sábado Gigante’s” final episode, “Sábado Gigante ¡Hasta Siempre!”
    • Averaged 3.4 million Total Viewers 2+, 1.4 million Adults 18-49 and 666,000 young Adults 18-34.
    • Was the No. 1 program and made Univision the No. 1 network for the night among young Adults 18-34, Adults 18-49 and Women 18-49.
    • Ranked within the top 5 telecasts of all-time in the history of the show among Total Viewers 2+ and was the highest-rated telecast since the 50th Anniversary airing on October 27, 2012 among Adults 18-49.
  • “Amores con Trampa” (Fooled Into Love) helped make Univision the No. 3 and No. 4 network during the 8 p.m. hour among young Adults 18-34 and Adults 18-49, outperforming FOX in each demographic.  The novela saw week-to-week growth among Total Viewers 2+ (+4% to 2.5 million), Adults 18-49 (+8% to 1.2 million) and young Adults 18-34 (+13% to 522,000).
  • “Lo Imperdonable” (The Unforgivable) helped make Univision the No. 3 and No. 4 network during the 9 p.m. hour among young Adults 18-34 and Adults 18-49, outperforming FOX in each demographic.  The novela saw week-to-week growth among young Adults 18-34 (+3% to 510,000).
  • “Yo No Creo En Los Hombres” (I Don’t Trust Men) helped make Univision the No. 4 network during the 10 p.m. hour among both young Adults 18-34 and Adults 18-49, outperforming ABC in each demographic.  The novela averaged 2.2 million Total Viewers 2+, 1.0 million Adults 18-49 and 468,000 young Adults 18-34.
  • On Sunday, Univision’s full primetime lineup ranked within the top 15 programs for the entire evening among Total Viewers 2+, Adults 18-49 and young Adults 18-34.
    • At 7 p.m., “Aquí y Ahora” (Here and Now) averaged 1.3 million Total Viewers 2+, 522,000 Adults 18-49 and 180,000 young 18-34.
    • At 8 p.m., “La Banda” averaged 2.4 million Total Viewers 2+, 993,000 Adults 18-49 and 417,000 young Adults 18-34.
    • Finally, at 10 p.m., “Sal y Pimienta” (Salt and Pepper) averaged 2.0 million Total Viewers 2+, 804,000 Adults 18-49 and 360,000 young Adults 18-34.

Broadcast Prime Network Rankers – Week of September 14, 2015 to September 20, 2015

Chart 9.14.15

Source: The Nielsen Company. NPM (09/14/2015-09/20/2015),  Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.  Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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