Press

“Sábado Gigante ¡Hasta Siempre!,” the Star Studded Finale for the Longest Running Variety Show on Television, Reached 6.7 Million Fans on Univision Network

By Univision PR Team

Sep 21, 2015

Locally, “Sábado Gigante ¡Hasta Siempre!” Made Univision the No. 1 Station with Total Viewers, Adults 18-49 and Young Adults 18-34 in Los Angeles, New York, Miami, San Francisco and Sacramento

“Sábado Gigante ¡Hasta Siempre!” was the No. 1 Most Social Program of the Day


NEW YORK – SEPTEMBER 21, 2015 – Univision Network’s broadcast of “Sábado Gigante ¡Hasta Siempre!” (Giant Saturday – Forever!), the final episode of the longest running variety show on television, provided viewers an emotion-filled evening celebrating the show that has been a Saturday night tradition in millions of Hispanic households around the globe for more than 53 years. “Sábado Gigante ¡Hasta Siempre!” reached 6.7 million Total Viewers 2+ who tuned in to all or part of the three and half hour Live broadcast. The giant show averaged 3.4 million Total Viewers 2+, nearly 1.4 million Adults 18-49 and 666,000 young Adults 18-34.

ADDITIONAL NETWORK HIGHLIGHTS INCLUDE:

  • The “Sábado Gigante” finale made Univision Network the No. 1 broadcast network in primetime among Adults 18-49 and young Adults 18-34 for the night
  • The show was the No. 1 program on all of broadcast television among Adults 18-49 and young Adults 18-34 and ranked within the top five programs among Total Viewers 2+
  • “Sábado Gigante ¡Hasta Siempre!” ranked within the top 5 telecasts of all-time in the history of the show among Total Viewers 2+ and was the highest-rated telecast since the 50th Anniversary airing on October 27, 2012 among Adults 18-49

Source: Nielsen, NPM, Saturday (09/19/2015) 8:00pm-11:28pm. Univision’s “Sábado Gigante: Hasta Siempre” based on NPM Fast National Ratings and English-language broadcast networks and Telemundo based on NPM Fast Affiliate Ratings.  Reach based on NPM Fast Cume, Persons 2+, 6+ minute qualified audience (short term and long term visitors included). Live+SD.

LOCAL HIGHLIGHTS:

  • “Sábado Gigante ¡Hasta Siempre!” made Univision the No. 1 broadcast station in the 8:00pm-11:30pm time period among:
    • Viewers 2+ in Los Angeles, New York, Miami, San Francisco and Sacramento
    • Young Adults 18-34 in Los Angeles, New York, Miami, Houston, Chicago, San Francisco, Phoenix and Sacramento
    • Adults 18-49 in Los Angeles, New York, Miami, Houston, San Francisco, Phoenix and Sacramento
  • “Sábado Gigante ¡Hasta Siempre!” ranked as the No. 1 broadcast program in primetime on Saturday among:
    • Viewers 2+ in Los Angeles, New York, Miami, San Francisco, Phoenix and Sacramento
    • Young Adults 18-34 in Los Angeles, New York, Miami, Houston, Chicago, San Francisco, Phoenix and Sacramento
    • Adults 18-49 in Los Angeles, New York, Miami, Houston, San Francisco, Phoenix and Sacramento
  • During the 8:00pm-11:30pm time period, Univision stations had higher viewership than the ABC, CBS, NBC and FOX stations combined among:
    • Viewers 2+ in New York and Miami
    • Young Adults 18-34 and Adults 18-49 in Los Angeles, New York and Miami

Source: The Nielsen Company, NSI (09/19/15), “Sábado Gigante” aired Saturday 8:00-11:30pm E/PT, 7:00-10:30p.m. CT.  Primetime is defined as ABC/CBS/NBC/IND/SLTV Saturday 8:00p.m.-11:00p.m. (7:00p.m.-10:00p.m. CT) and FOX/CW Saturday 8:00p.m.-10:00p.m. (7:00p.m.-9:00p.m. CT). Live+SD. Rankings based on average impressions.

SOCIAL HIGHLIGHTS:

  • Univision Network’s “Sábado Gigante ¡Hasta Siempre!” was the No. 1 most social program on Saturday, Sept. 19th

Source: Nielsen, 9/19/15, excluding sports and sports nonevents, ranked on unique authors/tweets/unique audience/impressions

  • The series finale was the most Tweeted episode of the franchise since Nielsen Social began tracking Twitter TV activity

Source: Nielsen, October 2011 to 9/19/15

  • The “@SabadoGigante” handle was the most mentioned show account and #SGHastaSiempre the most used hashtag on Saturday, Sept. 19th

Source: Nielsen, Twitter TV Power Rankings, excluding sports events and sports nonevents.

CONTACT: Rosemary Mercedes, 212-455-5335, rmercedes@univision.net

@UCIPRTeam

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