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Univision Network Ranked No. 4 Last Week Among Young Adults 18-34 and Adults 18-49, Outperforming FOX

Sep 15, 2015

Univision Broadcast Prime Highlights
Week of September 7, 2015 to September 13, 2015

  • Last week (M-SU), Univision Network ranked No. 4 in primetime among both young Adults 18-34 and Adults 18-49, respectively, outperforming FOX in each demographic. Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) every night among both demographics.
  • “Amores con Trampa” (Fooled Into Love) helped make Univision the No. 3 network during the 8 p.m. hour among both young Adults 18-34 and Adults 18-49, outperforming ABC and FOX in each demographic. The novela averaged 2.4 million Total Viewers 2+, 1.1 million Adults 18-49 and 460,000 young Adults 18-34.
  • “Lo Imperdonable” (The Unforgivable) helped make Univision the No. 2 and No. 3 network during the 9 p.m. hour among young Adults 18-34 and Adults 18-49, outperforming ABC and FOX in each demographic. The novela saw week-to-week growth among Total Viewers 2+ (+3% to 2.8 million) and young Adults 18-34 (+2% to 497,000).
  • “Yo No Creo En Los Hombres” (I Don’t Trust Men) helped make Univision the No. 3 network during the 10 p.m. hour among both young Adults 18-34 and Adults 18-49, outperforming ABC and CBS in each demographic. The novela saw week-to-week growth among Total Viewers 2+ (+5% to 2.2 million), Adults 18-49 (+9% to 1.1 million) and young Adults 18-34 (+19% to 484,000).
  • On Saturday, “Sábado Gigante” (Giant Saturday) helped make Univision the No. 2 network among both young Adults 18-34 and Adults 18-49, outperforming CBS, NBC and FOX in each demographic. The show saw week-to-week growth among Total Viewers 2+ (+6% to 2.0 million), Adults 18-49 (+9% to 812,000) and young Adults 18-34 (+37% to 383,000).
  • On Sunday, Univision’s full primetime lineup ranked within the top 20 programs for the entire evening among Total Viewers 2+, Adults 18-49 and young Adults 18-34.
    • At 7 p.m., “Aqui y Ahora” (Here and Now) saw week-to-week growth among Total Viewers 2+ (+6% to 1.4 million) and Adults 18-49 (+14% to 624,000).
    • At 8 p.m., the series premiere of “La Banda” averaged 2.6 million Total Viewers 2+, 1.2 million Adults 18-49 and 522,000 young Adults 18-34. The telecast consistently increased its audience every half hour during its entire two-hour broadcast with strong double-digit audience growth in the last half hour compared to the first half hour among Total Viewers 2+ (+28%), Adults 18-49 (+32%) and young Adults 18-34 (+47%).
    • Finally, “Sal y Pimienta” (Salt and Pepper) saw week-to-week growth among Total Viewers 2+ (+26% to 2.0 million), Adults 18-49 (+58% to 916,000) and young Adults 18-34 (+111% to 376,000).

Broadcast Prime Network Rankers
Week of September 7, 2015 to September 13, 2015

Broadcast Prime Network Rankers - 09.07.15 to 09.13.15

Source: The Nielsen Company. NPM (09/07/2015-09/13/2015), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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