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UniMás Outperformed Telemundo on Saturday and Sunday Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34 to Rank as the No. 2 Spanish-Language Network

By Univision PR Team

Sep 15, 2015

UniMás Broadcast Prime Highlights
Week of September 7, 2015 to September 13, 2015

  • UniMás was the No. 2 Spanish-language network for the entire weekend, outperforming Telemundo on both nights among Total Viewers 2+ (+37%), Adults 18-49 (+37%) and young Adults 18-34 (+25%).
    • UniMás out-delivered Telemundo on Saturday night among Total Viewers 2+ (+81%), Adults 18-49 (+73%) and young Adults 18-34 (+39%).
      • UniMás’ entire line-up consisting of back-to-back films, “Sube y Baja” and “Rendition,” outperformed Telemundo’s prime telecasts of “Cine Millonario: ‘The Condemned’” and “Fútbol Estelar: Pachuca vs. Toluca” among Total Viewers 2+ and Adults 18-49.
      • In fact, season-to-date, UniMás is the No. 2 Spanish-language network on Saturday nights, averaging more Total Viewers 2+ (+20%), Adults 18-49 (+16%) and young Adults 18-34 (+7%) than Telemundo.
    • On Sunday night, UniMás over-delivered Telemundo among Total Viewers 2+ (+18%), Adults 18-49 (+19%) and young Adults 18-34 (+17%), finishing the night as the No. 2 Spanish-language network.
  • Compared to the prior week, UniMás increased its prime viewership among Total Viewers 2+ (+10% to 709,000), Adults 18-49 (+11% to 378,000) and young Adults 18-34 (+4% to 168,000).
  • Additionally, UniMás averaged nearly triple the Adults 18-49 (+176%) and young Adults 18-34 (+190%) viewers than the combined audience of Estrella, Azteca and MundoFox.

UniMás Broadcast Prime Highlights
Week of September 7, 2015 to September 13, 2015

Broadcast Prime Network Rankers - 09.07.15 to 09.13.15

Source: The Nielsen Company, NPM (09/07/2015-09/13/2015), Prior Week (08/31/2015-09/06/2015). Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Season to-date averages based on Most Current (09/22/2014-09/13/2015).

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