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Univision Network Outperformed CBS Last Week Among Young Adults 18-34

By Univision PR Team

Aug 25, 2015

Univision Broadcast Prime Highlights
Week of August 17, 2015 to August 23, 2015

  • Last week (M-SU), Univision Network outperformed CBS in primetime among young Adults 18-34. Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on five nights this past week among both Adults 18-49 and young Adults 18-34.
  • “Amores con Trampa” (Fooled Into Love) helped make Univision the No. 3 network during the 8pm hour among young Adults 18-34, outperforming CBS and FOX. The novela saw week-to-week growth among young Adults 18-34 (+3% to 463,000).
  • “Lo Imperdonable” (The Unforgivable) helped make Univision the No. 3 network during the 9pm hour among Adults 18-49, outperforming ABC and FOX. The novela saw week-to-week growth among Adults 18-49 (+3% to 1.0 million) and young Adults 18-34 (+4% to 399,000).
  • At 10pm, “Yo No Creo En Los Hombres” (I Don’t Trust Men) averaged 1.9 million Total Viewers 2+, 886,000 Adults 18-49 and 363,000 young Adults 18-34.
  • On Saturday, “Sábado Gigante” (Giant Saturday) helped make Univision the No. 1 network among both Adults 18-49 and young Adults 18-34. The show saw week-to-week growth among Total Viewers 2+ (+14% to 1.6 million), Adults 18-49 (+23% to 612,000) and young Adults 18-34 (+66% to 329,000).
  • On Sunday, Univision’s full primetime lineup ranked within the top 20 programs for the entire evening among Total Viewers 2+, Adults 18-49 and young Adults 18-34.
    • At 7pm, “Aqui y Ahora” (Here and Now) saw week-to-week growth among Adults 18-49 (+9% to 627,000) and young Adults 18-34 (+16% to 240,000).
    • Next, the awards show Premios Bandamax, airing 8-10:06pm, averaged 1.5 million Total Viewers 2+, 668,000 Adults 18-49 and 280,000 young Adults 18-34.
    • Finally, “Sal y Pimienta” (Salt and Pepper) averaged 1.3 million Total Viewers 2+, 592,000 Adults 18-49 and 187,000 young Adults 18-34.

Broadcast Prime Network Rankers
Week of August 17, 2015 to August 23, 2015

Rankers 08.17.15

Source: The Nielsen Company. NPM (08/17/2015-08/23/2015),  Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.  Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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