UniMás Averaged More Viewers Than the Combined Audience of Estrella, Azteca and MundoFox Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34

Aug 11, 2015

UniMás Broadcast Prime Highlights – Week of August 3, 2015 to August 9, 2015

  • UniMás, on average, delivered more Total Viewers 2+ (+36%), Adults 18-49 (+67%) and young Adults 18-34 (+58%) viewers than the combined audience of Estrella, Azteca and MundoFox.
  • Compared to the prior week, UniMás increased its prime viewership among Total Viewers 2+ (+12% to 532,000) and Adults 18-49 (+9% to 237,000).
  • Versus the same week a year ago (08/04/14 – 08/10/14), UniMás reported growth among Adults 18-49 (+4% to 280,000).
  • On Monday night, UniMás more than doubled its delivery over the prior Monday with Total Viewers 2+ (+113% to 736,000), Adults 18-49 (+142% to 424,000) and young Adults 18-34 (+153% to 192,000). Driving Monday’s week-over-week growth was UniMás’ back-to-back feature film presentations of “Equilibrium” and “Predators.”

Source: The Nielsen Company, NPM (08/03/2015-08/09/2015) and Prior Week (07/27/2015-08/02/2015). Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
Program ranking excludes program with duration <29 min. Season to-date averages based on Most Current.

Broadcast Prime Network Rankers – Week of August 3, 2015 to August 9, 2015

Chart 8.3.15

Source: The Nielsen Company. NPM (08/03/2015-08/09/2015),  Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.  Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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