Press

UniMás Averaged More Viewers Than the Combined Audience of Estrella, Azteca and MundoFox Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34

By Univision PR Team

Aug 11, 2015

UniMás Broadcast Prime Highlights – Week of August 3, 2015 to August 9, 2015

  • UniMás, on average, delivered more Total Viewers 2+ (+36%), Adults 18-49 (+67%) and young Adults 18-34 (+58%) viewers than the combined audience of Estrella, Azteca and MundoFox.
  • Compared to the prior week, UniMás increased its prime viewership among Total Viewers 2+ (+12% to 532,000) and Adults 18-49 (+9% to 237,000).
  • Versus the same week a year ago (08/04/14 – 08/10/14), UniMás reported growth among Adults 18-49 (+4% to 280,000).
  • On Monday night, UniMás more than doubled its delivery over the prior Monday with Total Viewers 2+ (+113% to 736,000), Adults 18-49 (+142% to 424,000) and young Adults 18-34 (+153% to 192,000). Driving Monday’s week-over-week growth was UniMás’ back-to-back feature film presentations of “Equilibrium” and “Predators.”

Source: The Nielsen Company, NPM (08/03/2015-08/09/2015) and Prior Week (07/27/2015-08/02/2015). Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
Program ranking excludes program with duration <29 min. Season to-date averages based on Most Current.

Broadcast Prime Network Rankers – Week of August 3, 2015 to August 9, 2015

Chart 8.3.15

Source: The Nielsen Company. NPM (08/03/2015-08/09/2015),  Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.  Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

Related Articles

Press

Be Sure to Catch the Premiere of MIRA QUIÉN BAILA ALL STARS and DE NOCHE PERO SIN SUEÑO

Press

ViX+ Presents Trailer for MEXZOMBIES

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading