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Univision Network Ranked No. 3 Last Week Among Young Adults 18-34

By Univision PR Team

Aug 4, 2015

Univision Broadcast Prime Highlights – Week of July 27, 2015 to August 2, 2015

  • Last week (M-SU), Univision Network ranked No. 3 and No. 4 in primetime, respectively, among young Adults 18-34 and Adults 18-49, outperforming FOX in each demographic.  Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) every night this past week among young Adults 18-34.
  • “Amores con Trampa” (Fooled Into Love) helped make Univision the No. 3 network during the 8 p.m. hour among young Adults 18-34, outperforming CBS and FOX. The novela saw week-to-week growth among Total Viewers 2+ (+10% to 2.3 million) and Adults 18-49 (+8% to 1.1 million).
  • Airing Monday to Friday 9 p.m.-10 p.m., “Lo Imperdonable” (The Unforgivable) averaged 2.2 million Total Viewers 2+, 974,000 Adults 18-49 and 417,000 young Adults 18-34.
  • At 10 p.m., “Yo No Creo En Los Hombres” (I Don’t Trust Men) saw week-to-week growth among Total Viewers 2+ (+6% to 1.8 million), Adults 18-49 (+4% to 868,000) and young Adults 18-34 (+4% to 377,000).
  • On Saturday, “Sábado Gigante” (Giant Saturday) helped make Univision the No. 1 and No. 2 network, respectively, among young Adults 18-34 and Adults 18-49, outperforming CBS, NBC and FOX in each demographic.  The show saw week-to-week growth among Total Viewers 2+ (+11% to 1.6 million), Adults 18-49 (+12% to 720,000) and young Adults 18-34 (+18% to 333,000).
  • On Sunday, Univision ranked as the No. 2 and No. 4 network, respectively, among young Adults 18-34 and Adults 18-49, outperforming FOX in each demographic.  Univision’s full primetime lineup ranked within the top 15 programs for the entire evening among Total Viewers 2+, Adults 18-49 and young Adults 18-34.
    • At 7 p.m., “Aquí y Ahora” (Here and Now) helped make Univision the No. 3 network in the hour among both young Adults 18-34 and Adults 18-49, outperforming NBC and FOX in each demographic.  The show averaged 1.6 million Total Viewers 2+, 767,000 Adults 18-49 and 263,000 young Adults 18-34.
    • Next, the Joan Sebastian tribute helped make Univision the No. 3 network in the 8 p.m.-10 p.m. time period among young Adults 18-34, outperforming NBC and FOX.  The special averaged 2.3 million Total Viewers 2+, 1.1 million Adults 18-49 and 460,000 young Adults 18-34.
    • At 10:03 p.m., “Sal y Pimienta” (Salt and Pepper) helped make Univision the No. 2 network among young Adults 18-34, outperforming ABC and CBS.  The show averaged 1.9 million Total Viewers 2+, 917,000 Adults 18-49 and 399,000 young Adults 18-34.

Broadcast Prime Network Rankers – Week of July 27, 2015 to August 2, 2015

chart 7.27.15

Source: The Nielsen Company. NPM (07/27/2015-08/02/2015,  Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.  Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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