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Univision Network Ranked No. 1 for the Third Consecutive Week and No. 2, Ahead of ABC, CBS and NBC, in July Sweep-To-Date Among Young Adults 18-34

By Univision PR Team

Jul 28, 2015

Univision Broadcast Prime Highlights – Week of July 20, 2015 to July 26, 2015

  • Last week (M-SU) marked the third consecutive week that the Univision Network ranked No. 1 in primetime young Adults 18-34.
  • Univision also ranked No. 2 during primetime among Adults 18-49, outperforming ABC, CBS and FOX for the entire week. On six out of seven nights this past week, Univision out-delivered at least one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) among Adults 18-49.
  • For July sweep-to-date, Univision ranks as the No. 2 network with an average audience of 576,000 Young Adults 18-34 in primetime, beating ABC, CBS and NBC. In addition, Univision:
    • Has ranked No. 2 or higher in primetime during the July Sweep for the past nine consecutive years among Young Adults 18-34.
    • Out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on virtually every single night among Adults 18-34 (96% of the time) and on five out of every six nights among Adults 18-49 (84% of the time).
    • Ranks as the No. 4 network during primetime among Adults 18-49, beating CBS by a 10% margin.
  • Sunday’s Copa Oro final, Mexico vs. Jamaica, ranked as the No. 1 program for the week among both young Adults 18-34 and Adults 18-49. Simulcast on UDN from 7:49-10:18 p.m., the match averaged 5.7 million Total Viewers 2+, 3.4 million Adults 18-49 and 1.7 million young Adults 18-34. Following the match, “Sal y Pimienta” (Salt and Pepper) averaged 1.9 million Total Viewers 2+, 1.0 million Adults 18-49 and 446,000 young Adults 18-34. For the third consecutive Sunday night, Univision ranked as the No. 1 network.
  • “Amores con Trampa” (Fooled Into Love) helped make Univision the No. 2 network during the 8 p.m. hour among young Adults 18-34, outperforming ABC, CBS and FOX. The novela averaged 2.1 million Total Viewers 2+, 1.0 million Adults 18-49 and 504,000 young Adults 18-34.
  • Airing Monday to Friday 9pm-10pm, “Lo Imperdonable” (The Unforgivable) helped make Univision the No. 3 network during the 9 p.m. hour among young Adults 18-34, outperforming CBS and FOX.  The novela averaged 2.1 million Total Viewers 2+, 1.0 million Adults 18-49 and 465,000 young Adults 18-34.
  • At 10 p.m., “Yo No Creo En Los Hombres” (I Don’t Trust Men Anymore) helped make Univision the No. 3 network among young Adults 18-34, outperforming ABC and CBS. The novela averaged 1.7 million Total Viewers 2+, 835,000 Adults 18-49 and 363,000 young Adults 18-34.
  • On Saturday, “Sábado Gigante” (Giant Saturday) helped make Univision the No. 2 and No. 3 network, respectively, young Adults 18-34 and Adults 18-49, outperforming CBS and NBC in each demographic. The show averaged 1.4 million Total Viewers 2+, 643,000 Adults 18-49 and 282,000 young Adults 18-34.

Click here to see the broadcast primetime rankers for the week of July 20 through July 26, 2015.

Click here to see the NPM prime overnights grid report by program for the week of July 20 through July 26, 2015.

Source: The Nielsen Company. NPM (07/20/2015-07/26/2015, July Sweep-to-Date 07/02/2015-07/26/2015), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.  Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

CONTACT: Esther Mireya Tejeda 646-560-4829 emtejeda@univision.net @UCIPRTeam

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