Press

UniMás Ranks as the Number One Network Regardless of Language with Adults 18-49 and 18-34 with 2015 Gold Cup Semifinals Coverage, Outperforming ABC, CBS, NBC, FOX and Telemundo

By Univision PR Team

Jul 23, 2015

Mexico vs. Panama Match Posts Best Semifinal Ratings Since 2011, 29.2 Million Viewers via TV and Digital for Tournament To-Date


NEW YORK – JULY 23, 2015 – UniMás, the leading provider of alternative, non-traditional content for today’s younger Hispanic viewers, ranked as the No. 1 network regardless of language among Adults 18-49 and young Adults 18-34, outperforming ABC, CBS, NBC, FOX and Telemundo on Wednesday in primetime with impressive ratings for Gold Cup Semifinal matches.

On UniMás, simulcast on UDN, the Mexico vs. Panama match aired Wednesday at 9:00 p.m. ET, averaging 4.4 million Total Viewers 2+ and 2.6 million Adults 18-49.

  • This was the 2nd largest audience for a 2015 Gold Cup match on any network regardless of language. Only the Quarterfinal match between Costa Rica and Mexico on July 19th on Univision drew more viewers (4.7 Total Viewers 2+ and 2.7 million Adults 18-49).
  • Viewership increased +20% among Total Viewers 2+ and +12% among Adults 18-49 compared with the 2013 Semifinal match between Mexico and Panama on UniMás.

On UniMás, simulcast on UDN, the USA vs. Jamaica match aired Wednesday at 6:00 p.m. ET, averaging 1.9 million Total Viewers 2+ and 928,000 Adults 18-49.

  • This was the 2nd largest audience for a USA match in the 2015 Gold Cup to-date on any network regardless of language, behind only the opening day match against Honduras on UniMás on July 7th.
  • Audience increased +46% among Total Viewers 2+ and +50% among Adults 18-49 compared with the Quarterfinal match between USA and Cuba on July 18th on Univision.

Univision Deportes has reached 29.2 million Total Viewers 2+ with 2015 CONCACAF Gold Cup coverage via television and digital. Univision Deportes live streaming has provided a 6% lift to TV viewership.

Through 24 matches of the 2015 CONCACAF Gold Cup tournament, Univision Deportes is averaging 1.8 million Total Viewers 2+ and 1.1 million Adults 18-49 per match, out-delivering its coverage of the 2013 CONCACAF Gold Cup by +35% among Total Viewers 2+ and by +37% among Adults 18-49.

Source: Adobe Analytics and Nielsen, NPM, Fast Nationals, L+SD data, based on match windows. Fast cume with 1 minute qualifier.

LOCAL HIGHLIGHTS

Regardless of language, coverage of the Mexico vs. Panama Gold Cup match was the highest rated program of the entire day in Los Angeles among Total Viewers 2+, Adults 18-49 and young Adults 18-34 and in Houston among Adults 18-49 and young Adults 18-34.

Regardless of language, UniMás was the highest rated broadcast station in the time period during the Mexico vs. Panama Gold Cup match (9:00 p.m. – 12:00 a.m. ET):

  • Among Total Viewers 2+ in Los Angeles and Houston
  • Among Adults 18-49 in Los Angeles, New York, Houston and Phoenix
  • Among young Adults 18-34 in Los Angeles, New York, Houston, Dallas, Phoenix and Sacramento

During the Mexico vs. Panama Gold Cup match (9:00 p.m. – 12:00 a.m. ET), UniMás stations had higher viewership than the Telemundo, Azteca, MundoFox and Estrella stations combined:

  • Among Total Viewers 2+, Adults 18-49 and young Adults 18-34 in Los Angeles, New York, Houston, Chicago, Dallas, San Francisco, Phoenix and Sacramento

Regardless of language, UniMás was the highest rated broadcast station in the time period during the USA vs. Jamaica Gold Cup match (6:00 p.m. – 8:00 p.m. ET):

  • Among Total Viewers 2+ in Los Angeles
  • Among Adults 18-49 in Los Angeles, Miami, Houston and San Francisco
  • Among young Adults 18-34 in Los Angeles, Miami and Houston

During the USA vs. Jamaica Gold Cup match (6:00 p.m. – 8:00 p.m. ET), UniMás stations had higher viewership than the Telemundo, Azteca, MundoFox and Estrella stations combined:

  • Among Total Viewers 2+ in Los Angeles, Houston, Chicago, Dallas, San Francisco, Phoenix and Sacramento
  • Among Adults 18-49 in Los Angeles, Miami, Houston, Chicago, San Francisco and Phoenix
  • Among young Adults 18-34 in Los Angeles, Miami, Houston and Chicago

Source: Nielsen, NSI Overnights, (07/22/15), 6:00 – 8:00 p.m., 9:00 p.m. – 12:00 a.m. ET (match times). Live across time zones. Live +SD.

DIGITAL HIGHLIGHTS

  • Wednesday’s Mexico vs. Panama match delivered more than 138K live streams and garnered a total of 3.8 million minutes of live video consumption.
  • 93% of Mexico vs. Panama live streams came from the Univision Deportes App.
  • Through 24 matches of the 2015 CONCACAF Gold Cup tournament, Univision Deportes has delivered a total of 3.6 million live streams, of which 87% of all live streams have come from the Univision Deportes App.
  • To date, Univision Deportes has recorded over 1 million hours of 2015 Gold Cup live streaming.

Source: Adobe Analytics.

SOCIAL HIGHLIGHTS

  • The Mexico vs. Panama Gold Cup match on UniMás was the No. 1 social sports event of the night based on tweets and unique authors.

Source: Nielsen, 7/22/15, Ranked on Tweets and Unique Author.

  • The USA vs. Jamaica Gold Cup match on UniMás was the No. 1 social sports event of the night based on impressions and unique audience.

Source: Nielsen, 7/22/15, Ranked on Impressions and Twitter Unique Audience.

CONTACT: Esther Mireya Tejeda, 646-560-4829, emtejeda@univision.net

@UCIPRTeam

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