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Univision Network Ranked No. 1 Last Week Among Young Adults 18-34

By Univision PR Team

Jul 14, 2015

Univision Broadcast Prime Highlights – Week of July 6, 2015 to July 12, 2015

  • Last week (M-SU), Univision Network ranked No. 1 and No. 3 in primetime, respectively, among young Adults 18-34 and Adults 18-49, outperforming CBS and FOX in each demographic. Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) every night this past week among both young Adults 18-34 and Adults 18-49.
  • “Amores con Trampa” (Fooled Into Love) helped make Univision the No. 2 network during the 8 p.m. hour among young Adults 18-34, outperforming ABC, CBS and FOX. The novela saw week-to-week growth among Total Viewers 2+ (+5% to 2.3 million), Adults 18-49 (+7% to 1.1 million) and young Adults 18-34 (+8% to 533,000).
  • Airing Monday to Friday 9 p.m.-10 p.m., “Lo Imperdonable” (The Unforgivable) helped make Univision the No. 3 network during the 9 p.m. hour among young Adults 18-34, outperforming CBS and FOX. The novela saw week-to-week growth among Total Viewers 2+ (+9% to 2.4 million), Adults 18-49 (+11% to 1.1 million) and young Adults 18-34 (+11% to 512,000).
  • At 10 p.m., the final week of “Que Te Perdone Dios” (May God Forgive You) helped make Univision the No. 2 network among both young Adults 18-34 and Adults 18-49, outperforming ABC, CBS and NBC in each demographic. The novela saw week-to-week growth among Total Viewers 2+ (+11% to 2.9 million), Adults 18-49 (+15% to 1.3 million) and young Adults 18-34 (+27% to 600,000).
  • On Saturday, “Sábado Gigante” (Giant Saturday) saw week-to-week growth among Total Viewers 2+ (+18% to 1.4 million).
  • On Sunday, Univision ranked as the No. 1 network among both young Adults 18-34 and Adults 18-49. Univision’s full primetime lineup ranked within the top 20 programs for the entire evening among Total Viewers 2+, Adults 18-49 and young Adults 18-34.
    • “Aquí y Ahora” (Here and Now) helped make Univision the No. 1 network among both young Adults 18-34 and Adults 18-49 in the 7 p.m. hour. The show saw week-to-week growth among Total Viewers 2+ (+97% to 2.3 million), Adults 18-49 (+165% to 1.3 million) and young Adults 18-34 (+233% to 579,000).
    • Airing 8-8:30 p.m., “Sal y Pimienta” (Salt and Pepper) averaged 1.2 million Total Viewers 2+, 481,000 Adults 18-49 and 219,000 young Adults 18-34.
    • Finally, Mexico faced Guatemala in the most viewed Copa Oro match in the tournament-to-date, averaging 3.7 million Total Viewers 2+, 2.3 million Adults 18-49 and 1.2 million young Adults 18-34. Simulcast on UDN from 8:54-11:07 p.m., the match was the No. 1 program for the evening among young Adults 18-34 and No. 3 among Adults 18-49.

 Broadcast Prime Network Rankers – Week of July 6, 2015 to July 12, 2015

Chart 07.6.15 - 07.12.15 

Source: The Nielsen Company. NPM (07/06/2015-07/12/2015), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.
Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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