UniMás Broadcast Prime Highlights – Week of June 22, 2015 to June 28, 2015
- UniMás ranked as the No. 2 Spanish-language network for the sixth consecutive Saturday night, delivering more Adults 18-49 (+11%) viewers than Telemundo. UniMás also secured the No. 2 Spanish-language network rank for the fifth consecutive week among Total Viewers 2+ (+23% more viewers than Telemundo).
- UniMás’ back-to-back feature film presentations of “Un Quijote Sin Mancha” followed by “Hard Ball” outperformed Telemundo’s entire primetime movie lineup with Adults 18-49 and Total Viewers 2+.
- Season to-date, UniMás outperforms Telemundo as the No. 2 Spanish-language network during Saturday primetime with Total Viewers 2+ (+21%), Adults 18-49 (+16%) and young Adults 18-34 (+7%).
- Airing during the 8 p.m. hour (Monday-Friday), UniMás’ feature films grew its audience compared to the prior week among Total Viewers 2+ (+7% to 491,000), Adults 18-49 (+8% to 266,000) and young Adults 18-34 (+25% to 135,000).
- Following at 9 p.m., UniMás’ Cineplex movies grew the Monday – Friday 9 p.m.-11 p.m. time period among Total Viewers 2+ (+3% to 470,000), Adults 18-49 (+19% to 281,000) and young Adults 18-34 (+27% to 130,000) over the prior week.
- Compared to the prior week, UniMás increased its prime viewership among Adults 18-49 (+3% to 276,000) and young Adults 18-34 (+8% to 124,000).
- UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoFox among Total Viewers 2+ (+40%), Adults 18-49 (+96%) and more than double the young Adults 18-34 (+143%).
Source: The Nielsen Company, NPM (06/22/2015-06/28/2015) and Prior Week (06/15/2015-06/21/2015). Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
Program ranking excludes program with duration <29 min. Season to-date averages based on Most Current.
Broadcast Prime Network Rankers – Week of June 22, 2015 to June 28, 2015
Source: The Nielsen Company. NPM (06/22/2015-06/28/2015), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.
Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.
