Season to-Date, UniMás Surpasses Telemundo as the No. 2 Spanish-Language Network on Saturday Night with Total Viewers 2+, Adults 18-49 and Young Adults 18-34
UniMás Broadcast Prime Highlights
Week of June 8 2015 to June 14, 2015
UniMás ranked as the No. 2 Spanish-language network for the fourth consecutive Saturday night, delivering more Adults 18-49 (+30%) viewers than Telemundo. UniMás also secured the No. 2 Spanish-language network rank for the third consecutive week among Total Viewers 2+ (+33% more viewers than Telemundo) and rose to the No. 2 Spanish-language spot among young Adults 18-34 (+17%).
- UniMás’ back-to-back feature film presentations of “Un Día Con El Diablo” followed by “The Philly Kid” outperformed Telemundo’s primetime lineup when airing head-to-head, including its FIFA Sub-20 soccer coverage, with Adults 18-49 and young Adults 18-34.
- Season to-date, UniMás outperforms Telemundo as the No. 2 Spanish-language network during Saturday primetime with Total Viewers 2+ (+21%), Adults 18-49 (+17%) and young Adults 18-34 (+8%).
Airing during the 8pm hour (Monday-Friday), UniMás’ feature films grew its audience compared to the prior week among Total Viewers 2+ (+3% to 455,000), Adults 18-49 (+7% to 237,000) and young Adults 18-34 (+11% to 109,000).
Week-to-week, UniMás’ 10pm dramatic series “El Cartel de los Sapos” grew its Total Viewers 2+ (+11% to 262,000) and Adults 18-49 (+4% to 144,000).
UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoFox among Total Viewers 2+ (+12%), Adults 18-49 (+57%) and more than double the young Adults 18-34 (+105%).
Broadcast Prime Network Rankers
Week of June 8, 2015 to June 14, 2015
Source: The Nielsen Company, NPM (06/08/2015-06/14/2015) and Prior Week (06/01/2015-06/07/2015). Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Program ranking excludes program with duration <29 min. Season to-date averages based on Most Current.
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