Press

UniMás Ranked as the No. 2 Spanish-Language Network for the Fourth Consecutive Saturday Night, Delivering More Adults 18-49 Viewers Than Telemundo

By Univision PR Team

Jun 16, 2015

Season to-Date, UniMás Surpasses Telemundo as the No. 2 Spanish-Language Network on Saturday Night with Total Viewers 2+, Adults 18-49 and Young Adults 18-34

UniMás Broadcast Prime Highlights
Week of June 8 2015 to June 14, 2015

UniMás ranked as the No. 2 Spanish-language network for the fourth consecutive Saturday night, delivering more Adults 18-49 (+30%) viewers than Telemundo. UniMás also secured the No. 2 Spanish-language network rank for the third consecutive week among Total Viewers 2+ (+33% more viewers than Telemundo) and rose to the No. 2 Spanish-language spot among young Adults 18-34 (+17%).

  • UniMás’ back-to-back feature film presentations of “Un Día Con El Diablo” followed by “The Philly Kid” outperformed Telemundo’s primetime lineup when airing head-to-head, including its FIFA Sub-20 soccer coverage, with Adults 18-49 and young Adults 18-34.
  • Season to-date, UniMás outperforms Telemundo as the No. 2 Spanish-language network during Saturday primetime with Total Viewers 2+ (+21%), Adults 18-49 (+17%) and young Adults 18-34 (+8%).

Airing during the 8pm hour (Monday-Friday), UniMás’ feature films grew its audience compared to the prior week among Total Viewers 2+ (+3% to 455,000), Adults 18-49 (+7% to 237,000) and young Adults 18-34 (+11% to 109,000).

Week-to-week, UniMás’ 10pm dramatic series “El Cartel de los Sapos” grew its Total Viewers 2+ (+11% to 262,000) and Adults 18-49 (+4% to 144,000).

UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoFox among Total Viewers 2+ (+12%), Adults 18-49 (+57%) and more than double the young Adults 18-34 (+105%).

Broadcast Prime Network Rankers
Week of June 8, 2015 to June 14, 2015

WHR Table June 8-14

Source: The Nielsen Company, NPM (06/08/2015-06/14/2015) and Prior Week (06/01/2015-06/07/2015). Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Program ranking excludes program with duration <29 min. Season to-date averages based on Most Current.

###

Related Articles

Press

Combate Global Announces World Championship Event For Friday, October 7, Live on Univision and TUDN

Press

Univision’s MIRA QUIÉN BAILA ALL STARS Heads Back to the Stage and Reveals Celebrity Contestants for 10th Edition

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading