UniMás Broadcast Prime Highlights
Week of May 18, 2015 to May 24, 2015
UniMás ranked as the No. 2 Spanish-language network on Saturday night, delivering more Adults 18-49 (+9%) and young Adults 18-34 (+6%) viewers than Telemundo.
- When airing head-to-head, UniMás’ film presentations of a Cantinflas film (“El Señor Fotógrafo”) followed by Cineplex (“Timeline”) outperformed Telemundo’s movie lineup among both Adults 18-49 and young Adults 18-34.
- Season to-date, UniMás outperforms Telemundo as the No. 2 Spanish-language network during Saturday primetime with Total Viewers 2+ (+21%), Adults 18-49 (+17%) and young Adults 18-34 (+9%).
Versus a week ago, the 9pm series “Fugitivos” built its viewership among Adults 18-49 (+4% to 163,000) and young Adults 18-34 (+1% to 69,000).
Week-to-week, UniMás’ 10pm dramatic series “El Cartel de Sapos” grew its Adults 18-49 audience (+6% to 115,000).
UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoFox among young Adults 18-34 (+6%).
Source: The Nielsen Company, NPM (05/18/2015-05/24/2015) and Prior Week (05/11/2015-05/17/2015). (Mon-Sat 8pm-11pm/Sun 7pm-11pm), Live+SD.
Program ranking excludes program with duration <29 min. Season to-date averages based on Most Current.
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