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Univision is the No. 1 Broadcast Station in Total Day and Primetime in Los Angeles, Houston and Dallas in the May Sweep Among Adults 18-49 and Young Adults 18-34, Outperforming ABC, CBS, NBC and FOX Stations

By Univision PR Team

May 21, 2015

Univision Stations Delivered No. 1 Early Local News and Late Local News in Los Angeles, Houston and Dallas Among Adults 18-49


NEW YORK – MAY 21, 2015 – Univision Local Media today announced that Univision broadcast stations in Los Angeles, Houston and Dallas ranked No. 1 in Total Day viewing and primetime among Adults 18-49, regardless of language, outperforming ABC, CBS, NBC and FOX stations in the May sweep. Univision broadcast stations in Los Angeles, Houston, Dallas and Phoenix ranked No. 1 in Total Day viewing among young Adults 18-34 and ranked No. 1 in primetime among young Adults 18-34 in Los Angeles, Houston and Dallas. For the 12th consecutive May sweep, KMEX Univision 34 in Los Angeles ranked No. 1 in primetime among Adults 18-49, regardless of language, ahead of ABC, CBS, FOX and NBC stations.

During the May sweep, Univision stations in Los Angeles, Houston, Dallas and San Francisco delivered the No. 1 Early Local News among Adults 18-49 and in Los Angeles, Houston and San Francisco among Adults 25-54.  Additionally, during the May sweep, Univision stations delivered the No. 1 Late Local News among Adults 18-49 in Los Angeles, Houston and Dallas and among Adults 25-54 in Los Angeles and Houston.

“We continue to hold the No. 1 position in Early and Late Local News in competitive markets like Los Angeles, Houston and Dallas,” said Kevin Cuddihy, president of Local Media, Univision Communications Inc. “This speaks to the relevant and engaging way we deliver our news to our viewers and to the growing importance of the Hispanic community in these markets.”

ADDITIONAL LOCAL HIGHLIGHTS

Total Day

During the May 2015 sweep period, Univision was the No. 1 broadcast station in Total Day viewing (Monday-Sunday 6 a.m.-2 a.m.) among:

  • Adults 18-49 in Los Angeles, Houston and Dallas
  • Adults 18-34 in Los Angeles, Houston, Dallas and Phoenix

Univision was the No. 2 broadcast station in Total Day viewing in Los Angeles, outperforming the CBS, NBC and FOX stations among Total Viewers 2+. In New York, Univision was No. 2 among Adults 18-34, besting the CBS, NBC and FOX stations. In Phoenix, Univision was No. 2 in Total Day among Adults 18-49, ahead of the ABC, CBS and NBC stations in the market.

Primetime

During the May 2015 sweep period, Univision was the No. 1 broadcast station in primetime among:

  • Adults 18-49 and Adults 18-34 in Los Angeles, Houston, Dallas

Univision was the No. 2 broadcast station in primetime viewing:

  • Total Viewers 2+ in Los Angeles
  • Adults 18-34 in New York and Phoenix

Early Local News

Univision stations delivered the No. 1 Early Local News among:

  • Adults 18-49 in Los Angeles, Houston, Dallas and San Francisco
  • Adults 25-54 in Los Angeles, Houston and San Francisco

Univision stations delivered the No. 2 Early Local News among:

  • Adults 18-49 in New York, Miami and Phoenix
  • Adults 25-54 in New York, Miami, Dallas and Phoenix

Late Local News

Univision stations delivered the No. 1 Late Local News among:

  • Adults 18-49 in Los Angeles, Houston and Dallas
  • Adults 25-54  in Los Angeles and Houston

Univision stations delivered the No. 2 Late Local News among:

  • Adults 18-49 in New York and San Francisco
  • Adults 25-54 in New York

Source: Nielsen, NSI, May15, (4/23/15-5/20/15). Early local news is defined as local newscasts with a Mon-Fri 6 p.m. ET/PT start time; Mon-Fri 5 p.m. CT/MT start time.  Late Local News is defined as local newscasts with a Mon-Fri 10/11 p.m. ET/PT start time; Mon-Fri 9/10 p.m. CT/MT. Includes regular newscasts only. Primetime is defined as ABC/CBS/NBC/IND/UNI/UMA/TEL/AZA/MFZ/ETV Mon-Sat 8-11 p.m./Sun 7-11 p.m. ET/PT (Mon-Sat 7-10 p.m./Sun 6-10 p.m. CT/MT) and FOX/CW Mon-Sat 8-10 p.m./Sun 7-10 p.m. ET/PT (Mon-Sat 7-9 p.m./Sun 6-9 p.m. CT/MT).  Total day defined as Mon-Sun 6 a.m.-2 a.m. Rankings based on average impressions. Univision Late News includes simulcast on UniMás stations in the markets. Live+SD.

CONTACT: Esther Mireya Tejeda   646-560-4829 emtejeda@univision.net

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