Press

Univision Set to Finish Competitive May Sweep as the No. 2 Network Among Young Adults 18-34, Outperforming CBS, NBC and FOX

By Univision PR Team

May 19, 2015

Univision Broadcast Prime Highlights – Week of May 11, 2015 to May 17, 2015

  • In the May 2015 Sweep-to-Date (25 nights), Univision…
    • Ranks as the No. 2 broadcast network among young Adults 18-34, outperforming CBS, NBC and FOX.
    • Has a median age of 40, approximately 17 years younger than the top 4 English-language broadcast networks (ABC, CBS, NBC or FOX) average.
    • Outperformed at least one English-language broadcast network on 21 nights among young Adults 18-34 and 17 nights among Adults 18-49.
  • Last week (M-SU), Univision Network ranked No. 2 in primetime among young Adults 18-34, outperforming CBS, NBC and FOX.  Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) every night among young Adults 18-34.
  • “Amores con Trampa” (Fooled Into Love) helped make Univision the No. 3 network among young Adults 18-34 in the Monday-Friday 8 p.m. time period, outperforming FOX and NBC.  The novela saw week-to-week growth among Total Viewers 2+ (+6% to 2.9 million), Adults 18-49 (+7% to 1.5 million) and young Adults 18-34 (+11% to 647,000).
  • Airing Monday to Friday 9 p.m.-10 p.m., the finale week of “Hasta El Fin Del Mundo” (Until the End of Time) helped make Univision the No. 2 network among young Adults 18-34, outperforming NBC, CBS and FOX.  On Friday night, the final episode averaged 4.0 million Total Viewers 2+ and was the No. 1 program of the evening among young Adults 18-34.
  • At 10 p.m., “Que Te Perdone Dios” (Let God Forgive You) helped make Univision the No. 2 network among young Adults 18-34, outperforming ABC, NBC and CBS.  The novela saw week-to-week growth among Total Viewers 2+ (+20% to 2.9 million), Adults 18-49 (+30% to 1.4 million) and young Adults 18-34 (+29% to 589,000).
  • Airing “Sábado Gigante” (Giant Saturday), Univision ranked as the No. 1 and No. 2 network, respectively, on Saturday night among young Adults 18-34 and Adults 18-49, outperforming ABC, NBC and FOX in each demographic.  “Sábado Gigante” (Giant Saturday) averaged 1.7 million Total Viewers 2+, 649,000 Adults 18-49 and 249,000 young Adults 18-34.
  • On Sunday, Univision’s full primetime lineup ranked within the top 20 programs for the entire evening among Total Viewers 2+, Adults 18-49 and young Adults 18-34.
    • At 7 p.m., “Aquí y Ahora” (Here and Now) saw week-to-week growth among Total Viewers 2+ (+45% to 1.5 million), Adults 18-49 (+30% to 630,000) and young Adults 18-34 (+38% to 238,000).
    • Next, “Me Pongo de Pie” (I Stand Up) saw week-to-week growth among Total Viewers 2+ (+16% to 1.7 million) and Adults 18-49 (+2% to 743,000).
    • At 10:01 p.m., “Sal y Pimienta” (Salt and Pepper) helped make Univision the No. 2 network among both young Adults 18-34 and Adults 18-49, outperforming CBS and NBC in each demographic.  The show saw week-to-week growth among Total Viewers 2+ (+33% to 1.8 million), Adults 18-49 (+23% to 826,000) and young Adults 18-34 (+24% to 338,000).

Broadcast Prime Network Rankers – Week of May 11, 2015 to May 17, 2015

Chart week of 05.11.15

Source: The Nielsen Company. NPM (05/11/2015-05/17/2015, May Sweep-to-date 04/23-05/17/2015), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

Related Articles

Press

Univision Noticias Honored with Three News and Documentary Emmy® Awards

Press

Combate Global Announces Complete, Five-Fight MMA Card for Friday, September 30, Live on Univision and TUDN

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading