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Univision Network Ranked No. 4 Last Week Among Young Adults 18-34, Outperforming NBC

May 12, 2015

Univision Broadcast Prime Highlights – Week of May 4, 2015 to May 10, 2015

  • Last week (M-SU), Univision Network ranked No. 4 in primetime among young Adults 18-34, outperforming NBC.  Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on five nights among young Adults 18-34.
  • “Amores con Trampa” (Fooled Into Love) helped make Univision the No. 3 network among young Adults 18-34 in the Monday-Friday 8pm time period, outperforming FOX and NBC.  The novela saw week-to-week growth among Adults 18-49 (+7% to 1.4 million).
  • Airing Monday to Friday 9pm-10pm, “Hasta El Fin Del Mundo” (Until the End of Time) helped make Univision the No. 2 network among young Adults 18-34, outperforming NBC, CBS and FOX.  The novela saw week-to-week growth among Total Viewers 2+ (+2% to 3.3 million) and Adults 18-49 (+4% to 1.5 million).
  • At 10pm, “Que Te Perdone Dios” (Let God Forgive You) saw week-to-week growth among Adults 18-49 (+5% to 1.1 million) and young Adults 18-34 (+4% to 455,000).
  • Airing “Sabado Gigante” (Giant Saturday), Univision ranked as the No. 2 and No. 3 network, respectively, on Saturday night among young Adults 18-34 and Adults 18-49, outperforming NBC and FOX in each demographic.  “Sabado Gigante” (Giant Saturday) saw week-to-week growth among Total Viewers 2+ (+3% to 1.8 million), Adults 18-49 (+17% to 735,000) and young Adults 18-34 (+8% to 310,000).
  • On Sunday, Univision’s full primetime lineup ranked within the top 25 programs for the entire evening among Total Viewers 2+, Adults 18-49 and young Adults 18-34.

–  At 7pm, “Aqui y Ahora” (Here and Now) averaged 1.0 million Total Viewers 2+, 485,000 Adults 18-49 and 173,000 young Adults 18-34.

–  Next, “Me Pongo de Pie” (I Stand Up) averaged 1.4 million Total Viewers 2+, 731,000 Adults 18-49 and 317,000 young Adults 18-34.

– At 9:59pm, “Sal y Pimienta” (Salt and Pepper) helped make Univision the No. 3 network among both young Adults 18-34 and Adults 18-49, outperforming NBC in each demographic.  The show averaged 1.3 million Total Viewers 2+, 672,000 Adults 18-49 and 272,000 young Adults 18-34.

Broadcast Prime Network Rankers – Week of May 4, 2015 to May 10, 2015

chart week of 05.4.15

Source: The Nielsen Company. NPM (05/04/2015-05/10/2015), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.  Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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