Press

Univision Broadcast of "El Súper Clásico" Ranks as Most-Viewed Regular Season Club Soccer Match in the U.S. in 5 Years

By Univision PR Team

Apr 27, 2015

On Sunday, April 26th, El Súper Clásico match on Univision Network, simulcast on UDN, delivered an average audience 3.0 million Total Viewers 2+ and 1.7 million Adults 18-49 with the broadcast of the Chivas de la Guadalajara vs. Club América match, making it the most-viewed regular season club soccer match in the U.S. in over 5 years. The game aired from 7:20 p.m. to 9:30 p.m. ET.

The Chivas vs. Club América match:

  • Audience increased +30% among Total Viewers and +20% among Adults 18-49 vs. last year’s Súper Clásico on UniMás.
  • Performance bested notable recent sports competition, including 35 NHL quarterfinal playoff games on the NBC Networks, and 6 NBA playoff games on ESPN, TNT and NBA TV.

Source: Nielsen, NPM, L+SD data, NHL and NBA games thru 4/23/15

LOCAL HIGHLIGHTS

Coverage of El Súper Clásico match made Univision the No. 1 broadcast station during the time period among:

  • Total Viewers 2+ in Los Angeles
  • Adults 18-49 and young Adults 18-34 in Los Angeles, Houston, Dallas, San Francisco, Phoenix and Sacramento

During El Súper Clásico, Univision stations had higher viewership than the ABC, CBS, NBC and FOX stations combined:

  • In Los Angeles among Adults 18-49 and young Adults 18-34
  • In Phoenix and Sacramento among young Adults 18-34

El Súper Clásico in the 2015 Clausura season showed year-to-year growth vs. 2014 El Súper Clásico match (on UniMás) among:

  • Total Viewers 2+ in New York, Miami, Houston, Chicago, Dallas, Phoenix and Sacramento
  • Young Adults 18-34 in Houston, Chicago, Dallas, Phoenix and Sacramento
  • Adults 18-49 in Houston, Chicago, Dallas and Sacramento

Source: Nielsen, NSI, (04/26/15), 7:15p.m.-9:30p.m. ET; live game across time zones. Growth based on average impressions compared to 2014 Super Clásico Clausura, UniMás, (3/30/14), 8:45p.m.-11:00p.m. ET; live game across time zones. Live +SD.

CONTACT: Esther Mireya Tejeda, 646.560.4829, emtejeda@univision.net

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