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Univision Network Ranked No. 2 Last Week Among Young Adults 18-34, Outperforming NBC, ABC and FOX

Apr 14, 2015

Nuestra Belleza Latina’s Finale Averaged 3.9 Million Total Viewers 2+ and Helped Univision Rank No. 1 on Sunday Night Among Young Adults 18-34

 Univision Broadcast Prime Highlights – Week of April 6, 2015 to April 12, 2015

  • Last week (M-SU), Univision Network ranked No. 2 in primetime among young Adults 18-34, outperforming NBC, ABC and FOX. Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) every night among young Adults 18-34.
  • “Amores con Trampa” (Fooled Into Love) helped make Univision the No. 3 and No. 4 network, respectively, among young Adults 18-34 in the Monday-Friday 8 p.m. time period, outperforming FOX in each demographic. The novela averaged 3.0 million Total Viewers 2+, 1.5 million Adults 18-49 and 706,000 young Adults 18-34.
  • Airing Monday to Friday 9 p.m.-10 p.m., “Hasta El Fin Del Mundo” (Until the End of Time) helped make Univision the No. 4 network among both young Adults 18-34 and Adults 18-49, outperforming FOX in each demographic. The novela saw week-to-week growth among Total Viewers 2+ (+7% to 3.2 million), Adults 18-49 (+8% to 1.5 million) and young Adults 18-34 (+2% to 657,000).
  • At 10 p.m., “Que Te Perdone Dios” (Let God Forgive You) helped make Univision the No. 3 network among young Adults 18-34, outperforming ABC. The novela averaged 2.6 million Total Viewers 2+, 1.2 million Adults 18-49 and 501,000 young Adults 18-34.
  • Airing “Sábado Gigante” (Giant Saturday), Univision ranked as the No. 1 network on Saturday night among young Adults 18-34. “Sábado Gigante” (Giant Saturday) saw week-to-week growth among Total Viewers 2+ (+34% to 2.1 million), Adults 18-49 (+27% to 881,000) and young Adults 18-34 (+36% to 372,000).
  • On Sunday, Univision ranked as the No. 1 network among young Adults 18-34. Univision’s full primetime lineup ranked within the top 25 programs for the entire evening among Total Viewers 2+, Adults 18-49 and young Adults 18-34.
    •   At 7 p.m., “Aquí y Ahora” (Here and Now) saw week-to-week growth among Total Viewers 2+ (+7% to 1.5 million).
    •  Airing 8 p.m.-10:30 p.m., the 9th season finale of “Nuestra Belleza Latina” (Our Latin Beauty) helped make Univision the No. 1 network among both young Adults 18-34 and Adults 18-49. The telecast averaged 3.9 million Total Viewers 2+, 1.8 million Adults 18-49 and 858,000 young Adults 18-34. Also, the full season average saw double-digit growth over the prior year among Total Viewers 2+ (+14%), Adults 18-49 (+16%) and young Adults 18-34 (+11%).
    •   At 10:30 p.m., “Sal y Pimienta” (Salt and Pepper) helped make Univision the No. 1 network among both young Adults 18-34 and Adults 18-49. The show saw week-to-week growth among Total Viewers 2+ (+45% to 4.1 million), Adults 18-49 (+46% to 2.0 million) and young Adults 18-34 (+60% to 926,000).

Broadcast Prime Network Rankers – Week of April 6, 2015 to April 12, 2015

chart week of 04.06.15

 Source: The Nielsen Company. NPM (04/06/2015-04/12/2015),  NBL Season 9 vs Season 8 (1/18/15-4/12/15, 2/16/14-4/20/14).Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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