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Univision Network Ranked No. 3 and No. 4 Last Week Among Young Adults 18-34 and Adults 18-49, Outperforming FOX in Each Demographic

By Univision PR Team

Mar 31, 2015

Univision Broadcast Prime Highlights
Week of March 23, 2015 to March 29, 2015

Last week (M-SU), Univision Network ranked No. 3 and No. 4 in primetime, respectively, among young Adults 18-34 and Adults 18-49, outperforming FOX in each demographic. Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six nights among young Adults 18-34.

Versus the same week last year, Univision saw growth among Total Viewers 2+ (+7%).

The final week of “Mi Corazón es Tuyo” (My Heart is Yours) helped make Univision the No. 2 and No. 4 network, respectively, among young Adults 18-34 and Adults 18-49 in the Monday-Friday 8 p.m. time period, outperforming FOX in each demographic. The novela averaged 3.8 million Total Viewers 2+, 1.8 million Adults 18-49 and 866,000 young Adults 18-34.

Airing Monday to Friday 9 p.m.-10 p.m., “Hasta El Fin Del Mundo” helped make Univision the No. 4 network among both young Adults 18-34 and Adults 18-49, outperforming FOX in each demographic. The novela averaged 3.1 million Total Viewers 2+, 1.4 million Adults 18-49 and 637,000 young Adults 18-34.

At 10 p.m., “Que Te Perdone Dios” (Let God Forgive You) helped make Univision the No. 2 network among young Adults 18-34, outperforming ABC and NBC. The novela averaged 2.6 million Total Viewers 2+, 1.2 million Adults 18-49 and 537,000 young Adults 18-34.

Airing “Sabado Gigante” (Giant Saturday), Univision ranked as the No. 3 and No. 4 network, respectively, on Saturday night among young Adults 18-34 and Adults 18-49, outperforming NBC in each demographic. “Sabado Gigante” (Giant Saturday) averaged 1.9 million Total Viewers 2+, 741,000 Adults 18-49 and 315,000 young Adults 18-34.

On Sunday, Univision’s full primetime lineup ranked within the top 20 programs for the entire evening among Total Viewers 2+, Adults 18-49 and young Adults 18-34.

  • At 7 p.m., “Aqui y Ahora” (Here and Now) helped make Univision the No. 2 and No. 3 network, respectively, among young Adults 18-34 and Adults 18-49, outperforming NBC and FOX in each demographic. The show saw week-to-week growth among Total Viewers 2+ (+29% to 1.9 million), Adults 18-49 (+57% to 999,000) and young Adults 18-34 (+124% to 495,000).
  • Airing 8 p.m.-10:08 p.m., “Nuestra Belleza Latina” (Our Latin Beauty) helped make Univision the No. 4 network among young Adults 18-34, outperforming CBS. The show saw week-to-week growth among Total Viewers 2+ (+8% to 2.8 million), Adults 18-49 (+5% to 1.3 million) and young Adults 18-34 (+7% to 542,000).
  • At 10:08 p.m., “Sal y Pimienta” (Salt and Pepper) helped make Univision the No. 2 and No. 3 network, respectively, among young Adults 18-34 and Adults 18-49, outperforming CBS in each demographic. The show averaged 2.5 million Total Viewers 2+, 1.2 million Adults 18-49 and 435,000 young Adults 18-34.

Broadcast Prime Network Rankers
Week of March 23, 2015 to March 29, 2015

ratings graph march 23

Source: The Nielsen Company. NPM (03/23/2015-03/29/2015), (03/16/2015-03/22/2015), (03/24/2014-03/30/2014), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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