Press

UniMás was the No. 2 Spanish-Language Network on Saturday Night, Delivering More than Triple the Adults 18-49 and Young Adults 18-34 Viewers than Telemundo

By Univision PR Team

Mar 31, 2015

UniMás Delivered More Viewers than the Combined Audience of Estrella, Azteca and MundoFox Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34

UniMás Broadcast Prime Highlights
Week of March 23, 2015 to March 29, 2015

UniMás was the No. 2 Spanish-language network on Saturday night, delivering more than triple the Adults 18-49 (+201%) and young Adults 18-34 (+206%) viewers compared to Telemundo. UniMás also averaged more than double the Total Viewers 2+ (+126%) audience of Telemundo on Saturday night.

  • Season to-date, UniMás is the No. 2 Spanish-language network during Saturday primetime, out-delivering Telemundo among Total Viewers 2+ (+26%), Adults 18-49 (+22%) and young Adults 18-34 (+14%).
  • Thus far in the 14/15 Season, UniMás averaged more Adults 18-49 and Total Viewers 2+ on Saturday nights than Telemundo for 20 out of 27 weeks (74% of the time).
  • Airing live from the L.A. Coliseum, UniMás’ 9 p.m. Mexican National Team match attracted 2.6 Million Total Viewers 2+, 1.5 Million Adults 18-49 and 765,000 young Adults 18-34 on Saturday night. The 1-0 Mexico win over Ecuador was the No. 1 program for the night among Adults 18-49 and young Adults 18-34. In fact, the Saturday night soccer match was the most viewed MNT match since June 6, 2014.

Airing during the 8 p.m. hour (Monday-Friday), UniMás’ feature films grew its audience compared to the prior week among Total Viewers 2+ (+10% to 434,000), Adults 18-49 (+7% to 238,000) and young Adults 18-34 (+13% to 106,000).

Versus a week ago, the 9 p.m. series “Tiro de Gracia” also built its viewership among Total Viewers 2+ (+11% to 637,000), Adults 18-49 (+17% to 406,000) and young Adults 18-34 (+7% to 175,000).

Week-to-week, UniMás’ 10 p.m. dramatic series “La Esquina del Diablo” grew its Total Viewers 2+ (+8% to 274,000) and Adults 18-49 (+1% to 155,000).

UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoFox among Total Viewers 2+ (+34%), Adults 18-49 (+82%) and more than double the young Adults 18-34 (+147%).

Compared to the prior week, UniMás increased its prime viewership among Total Viewers 2+ (+19% to 632,000), Adults 18-49 (+23% to 368,000) and young Adults 18-34 (+22% to 168,000).

Source: The Nielsen Company, NPM (03/23/2015-03/29/2015) and Prior Week (03/16/2015-03/22/2015). Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Season to-date averages based on Most Current.

Broadcast Prime Network Rankers
Week of March 23, 2015 to March 29, 2015

ratings graph march 23

Source: The Nielsen Company. NPM (03/23/2015-03/29/2015), (03/16/2015-03/22/2015), (03/24/2014-03/30/2014), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

###

Related Articles

Press

Univision Noticias Honored with Three News and Documentary Emmy® Awards

Press

Combate Global Announces Complete, Five-Fight MMA Card for Friday, September 30, Live on Univision and TUDN

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading