Liga MX on Univision Deportes Continues to Set Ratings Records

Mar 26, 2015

Chivas Match on UniMás Bests Many NCAA Men’s Basketball Tournament Games

Univision Deportes aired six Liga MX matches last week, delivering the most-viewed Liga MX audience on both broadcast and cable TV.

The UniMás broadcast of Guadalajara vs. Toluca on Sunday, March 22 at 7:00 p.m. ET delivered 1.2 million Total Viewers 2+ and 686,000 Adults 18-49, besting 13 NCAA Men’s Basketball Tournament games airing last week on TBS, TNT and TRU TV.

  • In addition, the Guadalajara vs. Monterrey match out-delivered all of the English Premier League matches and NHL games airing on NBC and NBC Sports Network last week.

Liga MX is averaging 308,000 Total Viewers 2+ and 185,000 Adults 18-49 per game on UDN this season, increases of +20% and +18% among Total Viewers 2+ and Adults 18-49 vs. year ago. Liga MX delivers +36% more Adults 18-49 than NBA games on NBA TV this season, and +8% more than NHL games on NBC Sports Network this season.

Source: Nielsen, NPM, L+SD data

CONTACT:  Esther Mireya Tejeda 646.560.4829


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