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Univision Network Ranked No. 3 Last Week Among Young Adults 18-34, Outperforming CBS and NBC

By Univision PR Team

Mar 17, 2015

Univision Broadcast Prime Highlights – Week of March 9, 2015 to March 15, 2015

  • Last week (M-SU), Univision Network ranked No. 3 in primetime among young Adults 18-34, outperforming CBS and NBC.  Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) every night among both young Adults 18-34 and Adults 18-49.
  • Versus the same week last year, Univision saw growth among Total Viewers 2+ (+16%), Adults 18-49 (+13%) and young Adults 18-34 (+22%).
  • “Mi Corazón es Tuyo” (My Heart is Yours) helped make Univision the No. 2 network among young Adults 18-34 in the Monday-Friday 8 p.m. time period, outperforming CBS, NBC and FOX.  The novela saw week-to-week growth among young Adults 18-34 (+6% to 888,000).
  • Airing Monday to Friday 9 p.m.-10 p.m., “Hasta El Fin Del Mundo” (Until the End of Time) helped make Univision the No. 4 network among young Adults 18-34, outperforming CBS.  The novela saw week-to-week growth among young Adults 18-34 (+7% to 761,000).
  • At 10pm, “Que Te Perdone Dios” (Let God Forgive You) helped make Univision the No. 2 network among young Adults 18-34, outperforming CBS and NBC. The novela saw week-to-week growth among young Adults 18-34 (+5% to 604,000).
  • Airing “Sabado Gigante” (Giant Saturday), Univision ranked as the No. 1 and No. 4 network, respectively, on Saturday night among young Adults 18-34 and Adults 18-49, outperforming FOX in each demographic.  “Sabado Gigante” (Giant Saturday) grew week-to-week among Total Viewers 2+ (+8% to 1.9 million).
  • On Sunday, Univision ranked as the No. 3 and No. 4 network, respectively, among young Adults 18-34 and Adults 18-49, outperforming NBC in each demographic.  Univision’s full primetime lineup ranked within the top 20 programs for the entire evening among Total Viewers 2+, Adults 18-49 and young Adults 18-34.
    • At 7 p.m., “Aqui y Ahora” (Here and Now) averaged 1.5 million Total Viewers 2+, 633,000 Adults 18-49 and 241,000 young Adults 18-34.
    • Airing 8 p.m.-10:04 p.m., “Nuestra Belleza Latina” (Our Latin Beauty) helped make Univision the No. 3 network among both young Adults 18-34 and Adults 18-49, outperforming CBS and NBC in each demographic.  The show averaged 3.0 million Total Viewers 2+, 1.4 million Adults 18-49 and 588,000 young Adults 18-34.
    • At 10:04 p.m., “Sal y Pimienta” (Salt and Pepper) helped make Univision the No. 1 network among both young Adults 18-34 and Adults 18-49. The show saw week-to-week growth among Total Viewers 2+ (+6% to 2.9 million).

Broadcast Prime Network Rankers – Week of March 9, 2015 to March 15, 2015

chart week of 03.09.15

Source: The Nielsen Company. NPM (03/09/2015-03/15/2015), (03/02/2015-03/08/2015), (03/10/2014-03/16/2014), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.

Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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