UniMás Delivered More Viewers than the Combined Audience of Estrella, Azteca and MundoFox Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34
UniMás Broadcast Prime Highlights – Week of February 23, 2015 to March 1, 2015
Season to-date, UniMás is the No. 2 Spanish-language network during weekend primetime, out-delivering Telemundo among Adults 18-49 (+3%) and young Adults 18-34 (+2%). In fact, this marks the fifth consecutive weekend that UniMás surpassed Telemundo with Total Viewers 2+ (+53%), Adults 18-49 (+39%) and young Adults 18-34 (+24%).
- Furthermore, UniMás finished February Sweeps as the No. 2 Spanish-language network over Telemundo among Total Viewers 2+ (+46%), Adults 18-49 (+43%) and young Adults 18-34 (+54%).
- UniMás out-delivered Telemundo for the eighth consecutive Saturday night among Total Viewers 2+ (+69%) and Adults 18-49 (+53%). For the second consecutive Saturday night, UniMás also delivered more young Adults 18-34 (+47%) compared to Telemundo. UniMás’ entire primetime movie lineup, including the Cantinflas film “El Ministro y Yo” followed by “13,” outperformed Telemundo’s entire prime lineup with the aforementioned demographics.
- UniMás held its position as the No 2 Spanish-language network for the fifth consecutive Sunday night, surpassing Telemundo with Total Viewers 2+ (+42%) and young Adults 18-34 (+13%). UniMás also maintained the No. 2 rank among Adults 18-49 (+30%) over Telemundo.
UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoFox among Total Viewers 2+ (+15%), Adults 18-49 (+50%) and more than double the young Adults 18-34 (+105%).
Airing Monday-Friday from 8pm to 9pm, UniMás’ feature films grew its audience compared to the prior week among young Adults 18-34 (+11% to 173,000).
Week-to-week, UniMás’ 10 p.m. dramatic series “La Esquina del Diablo” grew its Total Viewers 2+ (+14% to 282,000), Adults 18-49 (+21% to 157,000) and young Adults 18-34 audience by +6% (to 73,000).
Source: The Nielsen Company, NPM (02/23/2015-03/01/2015) and Prior Week (02/16/2015-02/22/2015).
(Mon-Sat 8pm-11pm/Sun 7pm-11pm), Live+SD. Season-to-date comparisons based on Most Current.
Broadcast Prime Network Rankers – Week of February 23, 2015 to March 1, 2015
Source: The Nielsen Company. NPM (02/23/2015-03/01/2015), (02/16/2015-02/22/2015), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm. Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.
