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Univision is the No. 1 Broadcast Station in Early and Late Local News in Los Angeles and Houston in the February Sweep Among Adults 18-49 and Adults 25-54

By Univision PR Team

Feb 26, 2015

The Established Local News Leader in LA, KMEX Univision 34 in Los Angeles Ranked No. 1 in Early Local News and Late Local News among Adults 18-49, beating ABC, NBC and CBS Stations


NEW YORK – FEBRUARY 26, 2015 – Univision Local Media today announced that Univision broadcast stations in Los Angeles, Houston and Dallas ranked No. 1 in early and late local news in the February sweep among Adults 18-49. In Los Angeles and Houston Univision broadcast stations also ranked as No. 1 broadcast station in early and late local news with Adults 25-54. In Total Day viewing Univision stations in Los Angeles, Houston and Dallas ranked No. 1 among Adults 18-49 and 18-34.

During the February sweep, Univision stations in Los Angeles, Houston and Dallas delivered both the No.1 early local newscast and the No. 1 late local newscast among Adults 18-49, and the No. 1 early and late local newscast among Adults 25-54 in Los Angeles and Houston.  For the fourth consecutive sweep period, KMEX Univision 34 in Los Angeles ranked No. 1 in Primetime among Adults 18-49, regardless of language, ahead of ABC, CBS, FOX and NBC stations.

“Holding the No. 1 position in early and late local news in competitive markets like Los Angeles, Houston and Dallas is no small feat,” said Kevin Cuddihy, president of Local Media, Univision Communications Inc. “These accomplishments speak to the strength of our local content and to the power of the Hispanic community in these markets.”

Additional Local Highlights:

Primetime

During the February 2015 sweep period, Univision was the No. 1 broadcast station in primetime among:

  • Adults 18-49 in Los Angeles
  • Adults 18-34 in Los Angeles, Houston and Dallas

Univision outperformed ABC, CBS and FOX among Total Viewers 2+ in Miami; and among Adults 18-49 in Houston and Dallas.

Total Day

During the February 2015 sweep period, Univision was the No. 1 broadcast station in Total Day viewing (Monday-Sunday 6 a.m.-2 a.m.) among:

  • Adults 18-49 and Adults 18-34 in Los Angeles, Houston and Dallas

Univision outperformed CBS, NBC and FOX station in Total Day viewing among Adults 18-34 in New York. In Total Day viewing, Univision stations also outperformed ABC, CBS, NBC and FOX stations among Total Viewers 2+ in Miami and ABC, CBS and FOX stations among Adults 18-34 in Phoenix.

Early Local News

Univision stations delivered the No. 1 early local news among:

  • Adults 18-49 and Adults 25-54 in Los Angeles, Houston and Dallas

Univision stations delivered the No. 2 early local news among:

  • Adults 18-49 in New York, Miami, Phoenix and Sacramento
  • Adults 25-54 in New York, San Francisco and Phoenix

Late Local News

Univision stations delivered the No. 1 late local news among:

  • Adults 18-49 in Los Angeles, Houston and Dallas
  • Adults 25-54 in Los Angeles and Houston

Univision stations delivered the No. 2 late local news among:

  • Adults 18-49 in Phoenix
  • Adults 25-54 in Dallas and Phoenix

Source: Nielsen, NSI, Feb15, (1/29/15-2/25/15). Early local news is defined as local newscasts with a Mon-Fri 6 p.m. ET/PT start time; 5 p.m. CT/MT start time.  Late Local News is defined as local newscasts with a Mon-Fri 10/11 p.m. ET/PT start time; 9/10 p.m. CT/MT.  Includes regular newscasts only.  Primetime is defined as ABC/CBS/NBC/IND/UNI/UMA/TEL/AZA/MFZ/ETV Mon-Sat 8-11 p.m./Sun 7-11 p.m. ET/PT (Mon-Sat 7-10 p.m./Sun 6-10 p.m. CT/MT) and FOX/CW Mon-Sat 8-10 p.m./Sun 7-10 p.m. ET/PT (Mon-Sat 7-9 p.m./Sun 6-9 p.m. CT/MT).  Total day defined as Mon-Sun 6 a.m.-2 a.m.  Rankings based on average impressions.  Live+SD.

CONTACT:  Paola Hernandez 646-560-4979 pahernandez@univision.net.

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