Press

Liga MX on UDN Registers More Viewers than NBA on NBA TV and NHL on NBC Sports Network

By Univision PR Team

Feb 20, 2015

Univision Deportes Delivers Most-Viewed Soccer Match on Television Regardless of Language for 2nd Straight Week


Univision Deportes aired 5 Liga MX matches last week, including the Guadalajara vs. Veracruz match which was the most-viewed soccer match of the week across all networks regardless of language.

The UniMás broadcast of Guadalajara vs. Veracruz on Sunday, February 15 at 6:00 p.m. ET delivered 1.1 million Total Viewers 2+ and 672,000 Adults 18-49, besting the top English Premier League matches last week on NBCSN, as well as NHL on NBC and UFC Fight Night on FS1, among others.

  • In addition, the Guadalajara vs. Veracruz match out-delivered all four live NHL games on NBCSN last week, along with the lone NBA game on NBA TV.

Last week, in Total Day and primetime among Adults 18-49, UDN out-delivered MLB Network, Golf Channel, and Fox Sports 2, among others.

Liga MX is averaging 288,000 Total Viewers 2+ and 170,000 Adults 18-49 per game on UDN this season, increases of +7% and +2% among Total Viewers 2+ and Adults 18-49 vs. same time period during Apertura ’14 season. Liga MX delivers +24% more Adults 18-49 than NBA games on NBA TV, and +5% more than NHL games on NBC Sports Network.

Source: Nielsen, NPM, L+SD data

CONTACT: Esther Mireya Tejeda 646.560.4829 emtejeda@univision.net

###

Related Articles

Articles

TelevisaUnivision to Participate in Inaugural “PaleyWKND” held by The Paley Center for Media

Articles

Discover Who the Final Winner of EL RETADOR Will Be This Sunday on Univision’s “Domingos en Familia” 

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading