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Univision Network Delivered More Young Adults 18-34 Than CBS for the Week, Ranking No. 4

Feb 18, 2015

“Que Te Perdone Dios” Helped Univision Rank No. 2 Among Adults 18-34 Mon-Fri 10-11 p.m., Outperforming CBS and NBC

Univision Broadcast Prime Highlights – Week of February 9, 2015 to February 15, 2015

This week (M-SU), Univision Network ranked No. 4 in primetime among Adults 18-34, outperforming CBS (+12%).  Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) every night among Adults 18-34.

“Mi Corazón es Tuyo” (My Heart is Yours) helped make Univision the No. 4 network among both Adults 18-34 and Adults 18-49 in the Monday-Friday 8 p.m. time period, outperforming NBC in each demographic.  The novela averaged 3.2 million Total Viewers 2+, 1.5 million Adults 18-49 and 703,000 Adults 18-34.

Airing Monday to Friday 9 p.m. – 10 p.m., “Hasta El Fin Del Mundo” (Until the End of Time) helped make Univision the No. 4 network among Adults 18-34, outperforming NBC.  The novela averaged 3.2 million Total Viewers 2+, 1.5 million Adults 18-49 and 661,000 Adults 18-34.

At 10 p.m., “Que Te Perdone Dios” (Let God Forgive You) helped make Univision the No. 2 network among Adults 18-34, outperforming CBS and NBC.  The novela averaged 2.7 million Total Viewers 2+, 1.3 million Adults 18-49 and 575,000 Adults 18-34.

Airing “Sabado Gigante” (Giant Saturday), Univision ranked as the No. 3 and No. 4 network, respectively, on Saturday night among Adults 18-34 and Adults 18-49, outperforming CBS in each demographic.  “Sabado Gigante” (Giant Saturday) averaged 1.8 million Total Viewers 2+, 722,000 Adults 18-49 and 318,000 Adults 18-34.

On Sunday night, Univision ranked as the No. 4 network among both Adults 18-34 and Adults 18-49, outperforming CBS (Adults 18-34) and FOX (Adults 18-49).  Univision’s full primetime lineup ranked within the top 20 programs for the entire evening among Total Viewers 2+, Adults 18-49 and Adults 18-34.

  • At 7 p.m., “Aqui y Ahora” (Here and Now) helped make Univision the No. 4 network among Adults 18-49, outperforming FOX.  The show saw growth over the prior week among Total Viewers 2+ (+28% to 1.8 million), Adults 18-49 (+18% to 737,000) and Adults 18-34 (+41% to 316,000).
  • Airing 8 p.m. – 10:03 p.m., “Nuestra Belleza Latina” (Our Latin Beauty) helped make Univision the No. 3 and No. 4 network, respectively, among Adults 18-49 and Adults 18-34, outperforming CBS in each demographic.  The show averaged 2.9 million Total Viewers 2+, 1.4 million Adults 18-49 and 592,000 Adults 18-34.
  • At 10:03pm, “Sal y Pimienta” (Salt and Pepper) helped make Univision the No. 3 network among Adults 18-34, outperforming CBS.  The show averaged 2.1 million Total Viewers 2+, 1.1 million Adults 18-49 and 384,000 Adults 18-34.

Broadcast Prime Network Rankers – Week of February 9, 2015 to February 15, 2015

  chart 02.09.15

Source: The Nielsen Company. NPM (02/09/2015-02/15/2015), (02/02/2015-02/08/2015), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.

Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.

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