UniMás Delivered More Viewers than the Combined Audience of Estrella, Azteca and MundoFox Among Adults 18-49 and Adults 18-34
UniMás Broadcast Prime Highlights – Week of February 9, 2015 to February 15, 2015
UniMás was the No. 2 Spanish-language network for the third consecutive weekend, averaging more Total Viewers 2+ (+32%), Adults 18-49 (+28%) and Adults 18-34 (+26%) than Telemundo. In fact, during the 14/15 Season-to-date, UniMás is the No. 2 Spanish-language network over Telemundo (+1%) among both Adults 18-49 and Adults 18-34.
- UniMás out-delivered Telemundo for the sixth consecutive Saturday night among Total Viewers 2+ (+16%) and Adults 18-49 (+3%). UniMás’ entire primetime movie lineup, including the Cantinflas film “El Gendarme de Desconocedo” followed by “The Mark,” outperformed Telemundo’s prime lineup when airing head-to-head with the aforementioned demographics.
- UniMás held its position as the No 2 Spanish-language network for the third consecutive Sunday night, surpassing Telemundo with Total Viewers 2+ (+45%), Adults 18-49 (+48%) and Adults 18-34 (+49%).
UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoFox among Adults 18-49 (+14%) and Adults 18-34 (+51%).
Airing Monday-Friday from 8 p.m. to 9 p.m., UniMás’ feature films grew its audience compared to the prior week among Total Viewers 2+ (+4% to 476,000) and Adults 18-34 (+3% to 121,000).
Week-to-week, UniMás’ 10 p.m. dramatic series “La Esquina del Diablo” grew its Total Viewers 2+ audience by +5% (to 287,000).
Source: The Nielsen Company, NPM (02/09/2015-02/15/2015) and Prior Week (02/02/2015-02/08/2015). (Mon-Sat 8pm-11pm/Sun 7pm-11pm), Live+SD. Season-to-date comparisons based on Most Current.
Broadcast Prime Network Rankers – Week of February 9, 2015 to February 15, 2015
Source: The Nielsen Company. NPM (02/09/2015-02/15/2015), (02/02/2015-02/08/2015), Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.
Program Rankings based on broadcast networks only and include all programming with duration equal to or greater than 29 minutes.
