By Cisco Suarez
With a star-studded lineup of performers and presenters, the 27th annual “Premio Lo Nuestro” award show will be one of the biggest nights of the year in television. As America’s longest running and most popular Latin music award show, “Premio Lo Nuestro” engages audiences over several digital platforms, from award winners chosen by fan voting on PremioLoNuestro.com to live social media coverage during the broadcast. This year’s show will be broadcast LIVE starting at 7 p.m. Eastern on February 19 from the American Airlines Arena in Miami and will be hosted by Galilea Montejo and actor Cristián de la Fuente.
The 26th edition of the show last year proved tremendously successful among Univision’s primary audiences of adults 18-49 and 18-34, beating out ABC, CBS and FOX in ratings for the night. Social media engagement also proved incredibly successful at last year’s event, garnering more activity on Twitter than any other award show that year. While last year’s program was spectacularly popular, this is promised to be another unforgettable show.
The 2015 show includes several worldwide debuts. Romeo Santos and Marc Anthony will perform for the new single “Yo También” for the first time together live on stage. Ricky Martin will perform his new hit, “Disparo al Corazón” and ever popular rock band Maná will also debut “Mi Verdad,” their highly anticipated new single. “Premio lo Nuestro” will also present Ricardo Arjona with the “Premio a la Excelencia” and Laura Pausini with the “Premio a la Trayectoria Musical,” two awards that will honor their achievements in the music industry.
Before the show begins, viewers will tune in for “Noche de Estrellas” (Night of Stars), a pre-show special livebroadcast from the carpet. Pre-show hosts Chiquinquirá Delgado, Maire Perroni, Tony Dandrades, Raúl de Molina, and Rodner Figueroa will cover celebrity arrivals. For the first time this year, the carpet will play host to a live performance from “Va Por Ti” first runner-up Fernando Corona.
This year, social activities will provide fans access to their favorite stars and key moments like never before. Fans can join the conversation on Twitter via @PremioLoNuestro by using the hashtag #PremioLoNuestro, and can share their favorite content and comments along with others on Facebook.com/PremioLoNuestro and Univision Premios on Instagram.
Fans of the late Roberto Gómez Bolaños, better known as Chespirito, can pay homage to the famed comedian across social media platforms with the hashtag#ChespiritoFueUnBuenHombre. Additionally, Prince Royce fans, or roycenaticas, using the hashtag #StuckonRoyce, can share video of the them dancing to the song “Stuck on a Feeling”, invite (tag) others to dance along and upload a video to Instagram and Twitter, in the days leading up to the show.
With live performances from crowd favorites, debut songs, worldwide stars from the carpet to the hosts, new interactive social media features, and the best Latin music in the world today, “Premio Lo Nuestro” will be the year’s can’t-miss event.