New Novela “Que Te Perdone Dios” Helped Univision Rank No. 1 Among Adults 18-34 Mon-Fri 10-11pm
Univision Broadcast Prime Highlights
Week of January 19, 2015 to January 25, 2015
This week (M-SU), Univision Network ranked No. 2 in primetime among Adults 18-34 outperforming ABC (+38%), CBS (+36%) and NBC (+18%).
- Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) every night among Adults 18-34.
- Univision also ranked as the No. 4 network in primetime among key Adults 18-49, ahead of ABC by a 7% margin.
- Versus the same week last year, Univision reported growth among Adults 18-34 (+9%) and Adults 18-49 (+4%) while ABC, CBS, NBC and FOX each reported declines.
“Mi Corazón es Tuyo” (My Heart is Yours) helped make Univision the No. 2 and No. 3 network, respectively, among Adults 18-34 and Adults 18-49 in the time period outperforming ABC and NBC in each demographic. The novela saw growth over the prior week among Adults 18-34 (+8% to 879,000).
Airing Monday to Friday 9pm-10pm, “Hasta El Fin Del Mundo” (Until the End of Time) helped make Univision the No. 2 and No. 4 network, respectively, among Adults 18-34 and Adults 18-49 in the time period outperforming NBC in each demographic. The novela averaged 3.2 million Total Viewers 2+, 1.6 million Adults 18-49 and 740,000 Adults 18-34.
At 10pm, the premiere week of “Que Te Perdone Dios” (May God Forgive You) helped make Univision the No. 1 network among Adults 18-34. The novela averaged 2.8 million Total Viewers 2+, 1.4 million Adults 18-49 and 675,000 Adults 18-34.
Airing “Sabado Gigante” (Giant Saturday), Univision ranked as the No. 2 network on Saturday night among both Adults 18-34 and Adults 18-49 outperforming ABC, CBS and NBC in each demographic. “Sabado Gigante” (Giant Saturday) averaged 2.0 million Total Viewers 2+, 890,000 Adults 18-49 and 374,000 Adults 18-34.
On Sunday night, Univision ranked as the No. 3 network among Adults 18-34 outperforming ABC. Univision’s full primetime lineup ranked within the top 20 programs for the entire evening among Total Viewers 2+, Adults 18-49 and Adults 18-34.
- At 7pm, “Aqui y Ahora” (Here and Now) helped make Univision the No. 4 network among Adults 18-49 outperforming FOX. The show averaged 1.5 million Total Viewers 2+, 700,000 Adults 18-49 and 256,000 Adults 18-34.
- Airing 8pm-10:02pm, “Nuestra Belleza Latina” (Our Latin Beauty) helped make Univision the No. 3 and No. 4 network, respectively, among Adults 18-34 and Adults 18-49 outperforming ABC in each demographic. The show experienced growth over the prior week among Adults 18-34 (+4% to 724,000).
- At 10:02pm, “Sal y Pimienta” (Salt and Pepper) helped make Univision the No. 4 network among Adults 18-34 outperforming CBS. The show averaged 1.9 million Total Viewers 2+, 981,000 Adults 18-49 and 377,000 Adults 18-34.
Broadcast Prime Network Rankers
Week of January 19, 2015 to January 25, 2015
Source: Nielsen. NPM (01/19/2015-01/25/2015), (01/12/2015-01/18/2015), (01/20/2014-01/26/2014) Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm. Program Rankings based on broadcast networks only and include all programming with duration greater than 29 minutes.
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