UniMás was the No. 2 Spanish-Language Network Among P2+, A18-49 and A18-34 Out-delivering Telemundo for the Third Consecutive Saturday Night

By Univision PR Team

Jan 27, 2015

UniMás Delivered More Viewers than the Combined Audience of Estrella, Azteca and MundoFox Among Adults 18-49 and Adults 18-34

UniMás Broadcast Prime Highlights
Week of January 19, 2015 to January 25, 2015

UniMás out-delivered Telemundo for the third consecutive Saturday night among Total Viewers 2+ (+161%), Adults 18-49 (+144%) and Adults 18-34 (+127%).

  • UniMás’ entire feature film lineup out-performed Telemundo’s prime telecasts of “Ranking Estrellas” and “Fútbol Estelar Pachuca.”

UniMás, on average, delivered more viewers than the combined audience of Estrella, Azteca and MundoFox among Adults 18-49 (+25%) and Adults 18-34 (+60%).

For the entire week, UniMás increased its viewership by +7% across key demographics Total Viewers 2+ (to 616,000), Adults 18-49 (to 343,000) and Adults 18-34 (to 168,000) versus a week ago.

The 8pm Mon-Fri edition of “El Chavo” reported +9% more Adults 18-34 (to 140,000) in comparison to its previous week performance.

During the 9pm hour (Monday-Friday) UniMás’ dramatic series “Tiro de Gracia” built its audience week-over-week among Total Viewers 2+ (+3% to 494,000), Adults 18-49 (+13% to 310,000) and Adults 18-34 (+26% to 142,000).

Week-to-week, UniMás’ 10pm dramatic series “La Esquina del Diablo” grew its Adult 18-34 audience by +3% (to 107,000).

Airing back-to-back feature films on Saturday night, UniMás registered audience growth over last Saturday’s movie presentations among Total Viewers 2+ (+42%), Adults 18-49 (+55%) and Adults 18-34 (+53%).

UniMás also built its prime audience on Sunday night, averaging more Total Viewers 2+ (+21% to 923,000) and Adults 18-49 (+1% to 473,000) than last Sunday night.

weekly ratings highlights Jan 19

Source: Nielsen, NPM (01/19/2015-01/25/2015) and Prior Week (01/12/2015-01/18/2015). (Mon-Sat 8pm-11pm/Sun 7pm-11pm), Live+SD.

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