Univision Broadcast Prime Highlights
Week of January 5, 2015 to January 11, 2015
This week (M-SU), Univision Network ranked No. 4 in primetime among Adults 18-34, outperforming ABC (+8%).
- Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) every night among Adults 18-34.
- Versus the same week last year, Univision reported growth among Adults 18-34 (+4%) while ABC, CBS and NBC reported declines.
“Mi Corazón es Tuyo” (My Heart is Yours) helped make Univision the No. 3 and No. 4 network, respectively, among Adults 18-34 and Adults 18-49 in the time period, outperforming NBC in each demographic. The novela saw growth over the prior week among Total Viewers 2+ (+8% to 3.6 million).
Airing Monday to Friday 9pm-10pm, “Hasta El Fin Del Mundo” (Until the End of Time) helped make Univision the No. 3 and No. 4 network, respectively, among Adults 18-34 and Adults 18-49 in the time period, outperforming NBC in each demographic. The novela saw growth over the prior week among Total Viewers 2+ (+17% to 3.7 million), Adults 18-49 (+11% to 1.8 million) and Adults 18-34 (+17% to 882,000).
At 10pm, “La Malquerida” (The Unloved) saw growth over the prior week among Total Viewers 2+ (+12% to 2.6 million), Adults 18-49 (+10% to 1.3 million) and Adults 18-34 (+9% to 587,000).
Airing “Sabado Gigante” (Giant Saturday), Univision ranked as the No. 3 network on Saturday night among both Adults 18-34 and Adults 18-49, outperforming ABC and CBS in each demographic. “Sabado Gigante” (Giant Saturday) averaged 2.2 million Total Viewers 2+, 835,000 Adults 18-49 and 373,000 Adults 18-34.
On Sunday night, Univision ranked as the No. 4 network among Adults 18-34, outperforming ABC. Univision’s full primetime lineup ranked within the top 20 programs for the entire evening among Total Viewers 2+, Adults 18-49 and Adults 18-34.
- At 10pm, “Sal y Pimienta” (Salt and Pepper) saw growth over the prior week among Total Viewers 2+ (+6% to 2.0 million), Adults 18-49 (+7% to 990,000) and Adults 18-34 (+5% to 466,000).
Broadcast Prime Network Rankers
Week of January 5, 2015 to January 11, 2015
Source: The Nielsen Company. NPM (01/05/2015-01/11/2015), ((12/29/2014-01/04/2015), ( 01/06/2014-01/12/2014) Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.
Program Rankings based on broadcast networks only and include all programming with duration greater than 29 minutes.
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