UniMás Delivered More than the Combined Audience of Estrella, Azteca and MundoFox Among Adults 18-49 and Adults 18-34
UniMás Broadcast Prime Highlights
Week of January 5, 2015 to January 11, 2015
UniMás was the No. 2 Spanish-language network on Saturday night, outperforming Telemundo among Total Viewers 2+ (+52%), Adults 18-49 (+68%) and Adults 18-34 (+43%).
- Airing back-to-back feature films on Saturday night, UniMás built its audience over last Saturday’s movie presentation with Total Viewers 2+ (+44%), Adults 18-49 (+36%) and Adults 18-34 (+21%).
UniMás, on average, delivered more than the combined audience of Estrella, Azteca and MundoFox among Adults 18-49 (+22%) and Adults 18-34 (+46%).
For the entire week, UniMás increased its viewership with Total Viewers 2+ (+8% to 594,000) and Adults 18-49 (+6% to 334,000) versus a week ago.
UniMás’ 9pm dramatic series “Pablo Escobar: El Patrón Del Mal” attracted more viewers during its finale week versus a week ago among Total Viewers 2+ (+12% to 529,000), Adults 18-49 (+9% to 321,000) and Adults 18-34 (+7% to 182,000).
During the 10pm hour (Monday-Friday), UniMás’ dramatic series “En la Boco del Lobo” increased its viewership for the third consecutive week among Total Viewers 2+ (+18% to 315,000), Adults 18-49 (+16% to 188,000) and Adults 18-34 (+4% to 113,000).
Source: The Nielsen Company. NPM (01/05/2015-01/11/2015) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Prior Week (12/29/2014-01/04/2015).
Broadcast Prime Network Rankers
Week of January 5, 2015 to January 11, 2015
Source: The Nielsen Company. NPM (01/05/2015-01/11/2015), ((12/29/2014-01/04/2015), ( 01/06/2014-01/12/2014) Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.
Program Rankings based on broadcast networks only and include all programming with duration greater than 29 minutes.
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