Press

Univision Network Ranked No. 3 for the Third Consecutive Week Among Adults 18-34, Outperforming ABC and CBS

By Univision PR Team

Jan 8, 2015

Univision Broadcast Prime Highlights – Week of December 29, 2014 to January 4, 2015

This week (M-SU), Univision Network ranked No. 3 in primetime for the third consecutive week among Adults 18-34, outperforming ABC and CBS.

  • Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) every night among Adults 18-34.
  • Versus the same week last year, Univision reported growth among Adults 18-34 (+7%) and Adults 18-49 (+3%) while all English-language broadcast networks reported declines.
  • Univision aired 10 out of the top 25 primetime programs on all of broadcast television among Adults 18-34.

“Mi Corazón es Tuyo” (My Heart is Yours) helped make Univision the No. 1 and No. 2 network, respectively, among Adults 18-34 and Adults 18-49 in the time period, outperforming ABC, NBC and FOX in each demographic.  The novela saw growth over the prior week among Total Viewers 2+ (+14% to 3.3 million), Adults 18-49 (+20% to 1.7 million) and Adults 18-34 (+18% to 841,000).

Airing Monday to Friday 9pm-10pm, “Hasta El Fin Del Mundo” (Until the End of Time) helped make Univision the No. 1 and No. 2 network, respectively, among Adults 18-34 and Adults 18-49 in the time period, outperforming NBC, CBS and FOX in each demographic.  The novela saw growth over the prior week among Total Viewers 2+ (+21% to 3.2 million), Adults 18-49 (+30% to 1.7 million) and Adults 18-34 (+24% to 752,000).

During the 10pm hour (Monday to Friday), “La Malquerida” (The Unloved) helped make Univision the No. 2 and No. 3 network, respectively, among Adults 18-34 and Adults 18-49 in the time period, outperforming NBC in each demographic.  The novela saw growth over the prior week among Total Viewers 2+ (+20% to 2.3 million), Adults 18-49 (+24% to 1.1 million) and Adults 18-34 (+20% to 541,000).

On Monday and Thursday night, Univision ranked as the No. 1 network among both Adults 18-34 and Adults 18-49.  Univision’s entire primetime lineup ranked among the top 10 programs in each demographic on both nights.

On Tuesday and Friday night, Univision ranked as the No. 1 network among Adults 18-34 and No. 2 among Adults 18-49, out-delivering ABC, NBC and FOX in each demographic.  Univision’s entire primetime lineup ranked among the top 10 programs in each demographic on both nights.

Univision was the No. 3 network among Adults 18-34 and No. 4 with Adults 18-49 on Wednesday night (New Year’s Eve), out-delivering CBS in each demographic.  Univision’s entire primetime lineup ranked among the top 10 programs with both demographics.

Univision ranked as the No. 2 network on Saturday night among both Adults 18-34 and Adults 18-49, outperforming ABC, CBS and FOX in each demographic.  “Sabado Gigante” (Giant Saturday) saw growth over the prior week among Total Viewers 2+ (+15% to 2.2 million), Adults 18-49 (+19% to 948,000) and Adults 18-34 (+23% to 440,000).

Broadcast Prime Network Rankers – Week of December 29, 2014 to January 4, 2015

chart 12.29.14

 Source: The Nielsen Company. NPM (12/29/2014-01/04/2015), (12/22/2014-12/28/2014), ( 12/30/2013-01/05/2014) Live+SD. Mon-Sat 8pm-11pm/Sun 7pm-11pm.
Program Rankings based on broadcast networks only and include all programming with duration greater than 29 minutes.

Related Articles

Press

Combate Global Announces World Championship Event For Friday, October 7, Live on Univision and TUDN

Press

Univision’s MIRA QUIÉN BAILA ALL STARS Heads Back to the Stage and Reveals Celebrity Contestants for 10th Edition

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading