Santa Barbara - Santa Marie - San Luis Obispo


Univision is Santa Barbara's leading destination for Spanish language news and entertainment for the emerging Hispanic consumer. By offering counterprogramming through UniMás, we provide 360 solutions for brands looking to extend their reach across multiple platforms at the local level.

Santa Barbara is home to nearly 300,000 Hispanics, more than 1/3 of the market’s population, and Hispanics are projected to make up 100% of the population growth in the market over the next five years.  Hispanics are, on average, over ten years younger than the general population and represent $5.4 billion in annual consumer spending in the market.  KPMR/Univision, the top Spanish-language station in the market, and sister station KTSB+/UniMás are dedicated to informing, empowering and entertaining Hispanics in Santa Barbara with the best Spanish-language news, sports and entertainment.

Advertising on Univision and UniMás in Santa Barbara will help grow your business.

Contact Univision Media Sales at

  • Through a deep-rooted understanding of our markets, we help our clients effectively connect to our consumers.
  • We utilize cross-platform packages (TV, Radio, Digital, Social & Local Activations) to engage our community.
  • From ideation to talent acquisition, we produce top quality spots and activations.
  • We activate your brand by integrating your message on Newscasts, Entertainment and Sports shows across TV and Radio platforms.

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