Armando J. Martínez Benítez serves as Executive Vice President and Co-General Counsel of TelevisaUnivision. In this role, he oversees global legal functions across content, including entertainment, sports, news and production; litigation; labor and employment; immigration; regulatory affairs, including antitrust and competition law and consumer protection; intellectual property; rights management; and Standards & Practices. His responsibilities also encompass digital media, worldwide content and channel licensing and distribution, legal oversight of partnerships in Latin America, advertising sales in Mexico and international markets, and Government Affairs in Mexico. He also oversees the company’s institutional relationships with international organizations and industry associations, including the World Intellectual Property Organization (WIPO) and the International Trademark Association (INTA).
With more than 25 years of experience in the media, telecommunications and technology industries, Martínez is a trusted adviser to the company’s executive leadership and Board of Directors. He provides strategic legal counsel on complex commercial transactions, content rights, regulatory matters, intellectual property protection and high-stakes disputes across multiple jurisdictions.
Prior to becoming Co-General Counsel, Martínez served as Executive Vice President and Deputy General Counsel of TelevisaUnivision.
Before the 2022 Televisa–Univision merger, Martínez held senior legal leadership positions at Grupo Televisa for more than two decades, including serving as General Counsel of SKY and Grupo Televisa’s Internet Division. Throughout his career, he helped lead major strategic transactions, acquisitions, financings and international partnerships involving businesses such as Univision, SKY, Ocesa, Iusacell and Volaris, as well as the acquisition of multiple cable and telecommunications companies.
Martínez began his legal career in New York at Pillsbury Winthrop Shaw Pittman LLP, advising major financial institutions and borrowers on complex financing transactions.
Martínez holds a Ph.D. in Law, awarded cum laude, from the University of Salamanca in Spain, an LL.M. from Columbia University School of Law, a master’s degree from Boston University and a law degree from the University of Monterrey. Admitted to practice law in Mexico and New York, he has been recognized by The Legal 500 GC Powerlist and Hispanic Executive’s Legal Luminaries. He also serves on several boards of directors, is actively involved in academia at leading universities in Mexico and is a frequent speaker at international conferences and forums.
