As America’s Hispanic Superbrand, it’s our mission to help marketers understand the best ways to reach, resonate and cause reaction among Hispanic consumers. In response, we partnered with Nielsen to research the ways in which Spanish-language advertising to the Hispanic community can have outsized impact on your advertising campaigns.

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The latest research study by Univision and Nielsen, The Secrets of Spanish-Language Advertising 2.0, is the largest-ever meta-analysis of Marketing ROI for Spanish-language campaigns. The study clearly shows the increasing economic and strategic value Spanish-language media and advertising play in marketers’ plans. Download Nielsen’s whitepaper below to learn more.

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An Opportunity For Today's Marketers

As the Hispanic community continues to grow and become an even more powerful influence on consumer trends, marketers have an unprecedented opportunity to design a strategy that reaches, resonates and captures Hispanics’ loyalty. — Roberto Ruiz, EVP, Research, Insights and Analytics

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Spanish-language Advertising Infographic

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Full Infographic
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