WHAT DRIVES THE
HispanicConsumer
Increasing Influence
Hispanic America is not one singular group. It is made up of people from different countries, with different cultures and backgrounds. As Hispanic America continues to grow, it is more important than ever for brands to understand this group and learn how to connect.
Changing the Landscape
Hispanics are changing the face of America at a rapid rate.
million individuals make up the Hispanic population in the U.S., making them a principle driver of the nation’s demographic growth.
Source: U.S. Census Bureau 2017 National Projections – Projections for 2021.
Experience the Hispanic Consumer Journey: A Visual Timeline
Watch: How Hispanic America is Flexing its Power
Hispanics are more than a critical constituent of success; they are the gateway into mass success in the marketplace.
— J. Walker Smith, Chief Knowledge Officer, Kantar Consulting
Hispanics represent nearly 1/5 of the U.S. Population.
Source: Source: U.S. Census Bureau 2017 National Projections – Projections for 2021.
Marketing to Hispanics
Speak the language — culture is key.
of Hispanics adults speak Spanish.
Source: Nielsen 2021 Television Universe Estimates. Based on HOH Hispanic Origin Language Spoken by the Person in the Home, Persons 2+.
appreciate brands and companies advertising in Spanish when trying to win Hispanic business.
Source: Kantar U.S. MONITOR 2020.
Connecting the dots
We can help you engage Hispanics.
Discover: The Direct-to-Consumer Super Shoppers
Watch: Embracing Insights and Measurement to Drive Growth
In today's growth-starved world, you can't afford as a company, a brand marketer, an advocacy group, or otherwise, to not dive into the Hispanic community and learn more about it.
— Stacie De Armas, VP of Strategic Initiatives and Consumer Engagement, Nielsen
Watch: Charting the Next Steps in your Hispanic Marketing Journey
Watch: The Art and Science of Winning with Hispanics
Explore Univision Brand Labs: An End-to-End Solution for Marketing to Hispanics
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