Increasing Influence

Hispanic America is not one singular group. It is made up of people from different countries, with different cultures and backgrounds. As Hispanic America continues to grow, it is more important than ever for brands to understand this group and learn how to connect.

Changing the Landscape

Hispanics are changing the face of America at a rapid rate.


million individuals make up the Hispanic population in the U.S., making them a principle driver of the nation’s demographic growth.

Source: U.S. Census Bureau 2017 National Projections – Projections for 2021.

Experience the Hispanic Consumer Journey: A Visual Timeline

Watch: How Hispanic America is Flexing its Power

Hispanics are more than a critical constituent of success; they are the gateway into mass success in the marketplace.

— J. Walker Smith, Chief Knowledge Officer, Kantar Consulting

Hispanics represent nearly 1/5 of the U.S. Population.

Source: Source: U.S. Census Bureau 2017 National Projections – Projections for 2021.

Marketing to Hispanics

Speak the language — culture is key.


of Hispanics adults speak Spanish.

Source: Nielsen 2021 Television Universe Estimates. Based on HOH Hispanic Origin Language Spoken by the Person in the Home, Persons 2+.


appreciate brands and companies advertising in Spanish when trying to win Hispanic business.

Source: Kantar U.S. MONITOR 2020.

Connecting the dots

We can help you engage Hispanics.

Discover: The Direct-to-Consumer Super Shoppers

Watch: Embracing Insights and Measurement to Drive Growth

In today's growth-starved world, you can't afford as a company, a brand marketer, an advocacy group, or otherwise, to not dive into the Hispanic community and learn more about it.

— Stacie De Armas, VP of Strategic Initiatives and Consumer Engagement, Nielsen

Watch: Charting the Next Steps in your Hispanic Marketing Journey

Watch: The Art and Science of Winning with Hispanics

Explore Univision Brand Labs: An End-to-End Solution for Marketing to Hispanics

Dive into industry-specific consumer insights.

We have the research and insights you need to both understand and connect with our core audience.

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