WHAT DRIVES THE
Hispanic America is not one singular group. It is made up of people from different countries, with different cultures and backgrounds. As Hispanic America continues to grow, it is more important than ever for brands to understand this group and learn how to connect.
million individuals make up the Hispanic population in the U.S., making them a principle driver of the nation’s demographic growth.
Source: U.S. Census Bureau 2017 National Projections – Projections for 2021.
Source: Source: U.S. Census Bureau 2017 National Projections – Projections for 2021.
Source: Nielsen 2021 Television Universe Estimates. Based on HOH Hispanic Origin Language Spoken by the Person in the Home, Persons 2+.
Source: Kantar U.S. MONITOR 2020.