U.S. Hispanics: Direct-to-consumer Super Shoppers

Fast-growing. Younger. Bigger households. More buying years. These are just a few of the unmatched qualities that define the U.S. Hispanic consumer segment. We’re adding a new one… DTC Super Shoppers. The path to substantial business growth begins with U.S. Hispanics, and if your brand is not currently strategizing how to reach this segment for growth, you are making a critical error.

NEW RESEARCH ON HISPANICS AND DTC BRANDS

We’ve long known that U.S. Hispanics are powerhouse retail consumers, but in 2020, we partnered with Media Predict to better understand specifically how U.S. Hispanics are engaging with DTC (direct-to-consumer) brands. Download the whitepaper from the CommerceNext conference to get the full profile of U.S. Hispanic DTC Shopper, what inspires them to buy, and keep coming back.

Click here to access the whitepaper

EMBRACING U.S. HISPANICS FOR GROWTH

Trends will always rise and fall, and the future will not always be clear for marketers, however when it comes to Hispanics, buying DTC and online is here to stay.

-Roberto Ruiz, EVP – Research, Insights and Analytics

Read the blog here

HEAR WHY & HOW TO ENGAGE U.S. HISPANICS

Watch Roberto Ruiz, EVP, Research, Insights and Analytics at Univision and Janna Navarro, Sr. Director, Brand Media Strategy & Planning at HomeAdvisor present the findings and HomeAdvisor’s Hispanic marketing journey at CommerceNext Marketing Summit Series.

U.S. HISPANIC FACTS AT A GLANCE

Click here to download the infographics.