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Leading the Change 2017: Engaging Hispanic Millennials Through Meals

By Roberto Ruiz, EVP - Research, Insights and Analytics

Nov 20, 2017

For Hispanic millennials, food is a fundamental cultural cue.  What they eat, where, and with whom, defines their identity.  Driven by insights and guided by a shift in global strategy, hear from global mega brand Coca-Cola about how they crafted a bespoke campaign to drive Hispanic millennials to choose Coke.

Watch this video to learn more.

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