Blog Videos

The Evolution of Wells Fargo’s Hispanic Segment Strategy

By Peter Filiaci, VP - Strategy and Insights

Mariela Ure, Head of Hispanic Segment Strategy at Wells Fargo, joined us for the 2015 Leading the Change conference to share the brand’s evolution in Hispanic marketing. Mariela broke down the process into three key stages and shared how Wells Fargo’s execution on their strategy roadmap led to success. Watch the video to learn more.

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