Blog Videos

The Challenger Brands

By Roberto Ruiz, EVP - Research, Insights and Analytics

Last month, we wrote about our Challenger Brands panel at Leading the Change. The conversation was moderated by Chad Dick of EatBigFish, who set up the 5 Keys to Being a Successful Challenger Brand. Peter DeLuca, SVP of Marketing, T-Mobile; Jon Eichelberger, head of Business Development & Strategy for North America, Trivago; Jim Lucero, managing director, Camelot Communications (on behalf of Royal Prestige); and Missy Robinson, marketing manager, Red Robin shared their thoughts. Watch this video to learn more.

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