Delivering 24-Hours of World Cup Coverage for 31 Days Across All Platforms, Univision Brings Unprecedented Programming, Expert Commentary, State-of-the Art Technology, Classic Matches and Exclusive Digital Resources to the Tournament
Former International Soccer Champions Marcelo Balboa, Mauro Camoranesi, Ramón Ramírez and Hristo Stoichkov Join Univision’s Expert Soccer Team
MIAMI – MARCH 4, 2014 – To kick off the start of the Univision Deportes 100 day countdown to the 2014 FIFA World Cup Brazil™, Univision Communications Inc released “Tu Mundial Está Con Univision” (Your World Cup Home is Univision) – (To watch the promo click here.) With the most extensive array of programming, coverage, analysis, technology offerings and digital resources in the Company’s history, Univision is leveraging its sports, news and entertainment platforms for the next 100 days leading up to and during the 31 days of the World Cup. Univision Network, UniMás, Galavisión, Univision Deportes Network (UDN), UVideos, Univision.com and Univision’s social platforms will deliver an unprecedented, totally fan-focused experience.
Univision’s coverage of the World Cup tournament includes the live broadcast of all 64 matches as well as live pre and post game coverage from 12 cities in Brazil delivering 24-hours of World Cup for 31 days across all platforms.
Former international soccer athletes Marcelo Balboa, Mauro Camoranesi, Ramón Ramírez and Hristo Stoichkov will join the Univision Deportes team, including Alejandro Berry, Jesús Bracamontes, Jorge Calvo, Lindsay Casinelli, Félix Fernández, Fernando Fiore, Ivan Kasanzew, Edgar Martínez, Pablo Ramírez and Luis Omar Tapia, among others.
In the next 100 days leading up to the tournament, Univision will leverage all platforms across entertainment, news, sports, and local broadcast TV and radio to deliver content focusing on the sports news, history, culture, fashion, food, events, and social aspects of the World Cup. This comprehensive programming approach will include a countdown of the 100 best goals in soccer history, engaging human interest stories on the history of the tournament, and interesting integrations leveraging talent as well as a sweepstakes giving one lucky viewer a chance to win a trip to Miami to tour the Univision studios and see the World Cup trophy.
UDN will also present a series entitled “Leyendas del Mundial” — 100 hour-long condensed classic soccer matches from every World Cup that will take viewers on a walk through the World Cup’s glorious past. Each week, Monday through Friday, will be dedicated to a past World Cup, starting today with the 1966 tournament in England, and culminating every Sunday night with the airing of the official FIFA Films documentary from that World Cup. In addition, 100 A-Z of World Cup vignettes and short clips covering every pivotal moment, play, and memory of past World Cups will air across networks and on digital.
“Univision is the home for soccer in the U.S. and our World Cup coverage will deliver on our expertise and passion for the sport. We are bringing a unique, fan tailored experience never before seen around the World Cup,” said Juan Carlos Rodriguez, president of Univision Deportes. “We are investing and dedicating our extensive platforms and resources including Univision, UniMás, Galavisión, Univision Deportes Network, UVideos, digital sites and mobile apps, which will make these next 100 days the most exciting and content-filled lead-up to the games in this country’s television history, regardless of language.”
Univision Deportes is enhancing the viewer experience by delivering a complete Augmented Reality graphics experience for its regular sports coverage – a first for soccer coverage in the U.S. The technology will be unveiled on-air during the Mexico-Nigeria match airing on March 5th on UniMás.
To continue the excitement in the lead to the FIFA World Cup – Brazil 2014™ excitement, UnivisionDeportes.com brings fans an online count-down clock, unique content from past World Cup tournaments, including, highlights, photos and videos, a comprehensive in-depth look at the participation teams and players and a trivia platform for fans of all types to participate on trivia questions allowing them to take a walk through history and test their World Cup knowledge. Also, special content on how the teams are getting ready and what’s missing in Brazil 100 days prior to the tournament. Fans will be able to follow the action and all the passion using the hashtag #UDMundial across their social platforms on Twitter via @UnivisionSports, as well as comment and follow all related content on Facebook.com/UnivisionDeportes and Instagram/UnivisionDeportes.
CONTACT: Jenisei Couso 305-471-1692 jcouso@univision.net
