Blog Retail

U.S. Hispanics Offer Growth for OTC Marketers

By Carlos Gutierrez, VP - Strategy and Insights - Healthcare

For OTC brands looking for growth, Hispanics are a key segment. Think about it. U.S. Hispanics currently represent 18% of the total U.S. population, but they only make up 12% ($5 billion) of OTC annual sales. Imagine what hitting demographic parity would mean for your bottom line.  Learn more about the OTC Hispanic consumer.




Source: IRi Ethnic Workbench MULO POS Data – 52 Weeks Ending 12/25/13 vs. 12/28/14 – Based on 23 OTC Categories; Voz Latinum Omnibus “Healthcare Trust and Openness”, February 2014. Survey Conducted Online Among A18+. Nielsen Brand Effect Full Year 2014 Hispanic A18+ based on primetime, non-sports programming and limited to brands that aired in both SL and EL broadcast; Simmons NCS/NHCS Spring 2014 Adult FY – Population, Based on A18

Related Articles


Embracing U.S. Hispanic Growth in Your Marketing Strategy


Hispanic Consumers: Ready to Shop this Holiday Season

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.